The best salespeople can effectively sense and interpret the communication styles of their customers and alter

their messages accordingly. Generally speaking, most communication styles can be characterized on the basis

of demonstrated levels of effectiveness and responsiveness and are classified into 4 types:

Amiables

,

Expressives

,

Analyticals

and

Drivers

write a paragraph (minimum of 4-5 sentences) describing the challenges you

would face when communicating with

each

style (four paragraphs total). Also consider and write about how

your product or service fits into each communication style.

For example, you might find it difficult to converse with a

Driver

because your personality is more relationship-

oriented.

Be creative and self-reflective. Hopefully, after doing this exercise you’ll have a better awareness of your

strengths and weaknesses with your own communication style.

Submit your 4 paragraphs to the