Cover Page for the Magazine that Targets Male Youths

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Cover Page for the Magazine that Targets Male Youths

Target Market

The magazine targets young male readers. This category of consumers is interested in relatively cheaper or free products and services, probably because they have not accumulated substantial wealth (Das, 2012). As young people, male youths engage in certain activities that differ from those of their female counterparts. Moreover, male youths are interested in acquiring products and services that other male people in their communities utilize. Further, male youths have relatively limited time to spend while making purchases. Moreover, teenage males are very active and physically strong individuals who are at the stage of establishing their identities and social positions in their communities. As male persons in their communities, youth males are identifying and assuming their gender roles as dictated by their communities.

Furthermore, youths comprise individuals that are at the transitioning position between adulthood and infancy. As such, they are trying to establish and strengthen their position as they enter their adulthood stages. Moreover, youths tend to be more willing and ready to spend their funds on products and services that suit their demands and expectations. Still, male youths are ambitious individuals who would explore virtually every available opportunity as they strive to develop a better understanding of the world. Also, male youths are interested in the outlook of their target products, probably because they perceive that good-looking products are quality items. Still, youths are individuals who tend to be interested in trending products and services, especially because their fellow teenagers are embracing them. Nevertheless, people who are treated as youths tend to vary from one country to the other. However, youths could comprise individuals aged between 12 and 35 years old. Hence, the magazine targets a market segment comprising young, energetic, and ambitious male individuals who are trying to establish and embrace their gender roles.

Issues Related to Gender Identity among Young Male Persons

Male teenagers exhibit certain characteristics and behaviors due to the effects of gender identity and gender roles (Kimmel, 2000). Different groups of people in varied communities across the globe tend to handle certain roles and exhibit particular behaviors that are defined by their sexes. Precisely, male and female persons have different roles and demonstrate varying behaviors. For example, female persons handle household and child-caring duties while remaining submissive to their male counterparts (Kimmel, 2000).

According to the theory of masculinity, male individuals endeavor to remain superior in their communities by embracing certain aspects that could entail participation in particular activities and wearing certain types of clothing (Connell & Messerschmidt, 2005). Moreover, the concept of masculinity significantly influences the behaviors of young male individuals by dictating what defines a male person. For instance, male persons tend to be more aggressive, courageous, risk-takers, and autonomous (Morrell, Lindström & Ruxton, 2005). As such, male people could engage in activities that entail some degree of violence and aggression, as well as those that demand high-levels of risk-taking.

Even so, many male youths are interested in events that demonstrate creativity and innovation as they strive to express their capability to take risks and engage in practices with high levels of uncertainty. Since male people believe that they are superior to their female counterparts, they always strive to take the lead in engaging in events that are perceived to be very risky and demanding. Additionally, male persons tend to be more authoritative and autonomous. Since male persons believe that they have superior capacities compared to their female counterparts, they always demonstrate authoritative behaviors.

The Relevance of the Elements of Visual Design Used

The magazine’s cover page relies on specific elements of visual design to attract the attention of young male consumers. First, the inclusion of the bolded phrase War Game plays a vital role in attracting the attention of the target market. Since violent games act as one of the common types of games among young male persons, the target market would develop a significant interest in the magazine upon noticing that it covers aspects relating to such types of games. Precisely, war games present hostility and aggression that exist in scenes of war. Since young male persons perceive that they are tough and strong, they are interested in games, especially video games that cover aspects of aggression and wars (Jansz, 2005). Fortunately, the term war occurs more than once in the magazine’s cover page to increase the chances of being noticed by the target audiences. That is, the term war is present in Warbirds and War Games. Therefore, the magazine’s cover page depends on words that are highly relevant to the target market.

Secondly, the magazine’s cover page depends on a combination of different colors, fonts, and images to attain an attractive look. More youths would purchase the attractive and good-looking magazine because they would like to look good Shimpi and Sinha (2012). Even so, the use of images of aircraft and certain words renders the magazine more attractive to the male youths as opposed to their female counterparts. In brief, male teenagers are interested in particular types of toys, materials, and activities that entail cars, planes, and other entities that demand more mechanical and physical efforts. Still, the cover page presents an image in a naturally-looking situation. That is, it presents a scene that looks like an airport with clear distinctions between the skies, vegetation, and the ground. Thus, the cover page looks attractive to the target market.

Moreover, the cover page depends on appropriate images and phrases that suggest the use of relatively high levels of creativity, innovation, skills, and knowledge. As masculinity forces male persons to believe that they are more superior than their female counterparts, male youths could like to be associated with practices that are perceived to be more challenging. Besides, the image of an aircraft signifies practices that demand high levels of knowledge and skills. For instance, society treats a pilot or engineer that handles a plane as a superior person. Accordingly, many communities claim that such types of jobs should be handled by male people only as part of gender roles.

Additionally, the magazine’s cover page uses well-structured and highly-conspicuous phrases about elements that demand risk-taking to be attained. Specifically, the Next Level Realism, The Future of 3D Printing and Build your own Lockheed U-2 act as the most common yet well developed and presented phrases suggesting practices that entail high levels of risks. Since male youths would like to engage in events that involve high risks, unlike their female counterparts, they would probably be interested in the magazine.

References

Connell, R. W., & Messerschmidt, J. W. (2005). Hegemonic masculinity: Rethinking the concept. Gender & society, 19(6), 829-859.Das, D. (2012). An empirical study of factors influencing buying behaviour of youth consumers towards mobile hand sets: A case study in coastal distrcts of Odisha. Asian Journal of Research in Business Economics and Management, 2(4), 68-82.

Jansz, J. (2005). The emotional appeal of violent video games for adolescent males. Communication theory, 15(3), 219-241.Kimmel, M. S. (2000). The gendered society. Oxford University Press, USA.

Morrell, L. J., Lindström, J., & Ruxton, G. D. (2005). Why are small males aggressive?. Proceedings of the Royal Society B: Biological Sciences, 272(1569), 1235-1241.

Shimpi, S. S., & Sinha, D. K. (2012). A factor analysis on attitude characteristics of consumer buying behaviour for male cosmetics products in Pune City. International Journal of Marketing, Financial Services and Management Research, 1(11), 78-88.