Computer sciences and Information technology

Topic: Book Review
Instructions:
1. THE IMPORTANCE OF EXPERIENCES AND EMOTIONS (Norman)
As we discussed in class, good product design inten ds to create pleasant experiences during the life cycle of the product. The issue to be take n seriously is the anticipation of how people will react: favourably or unfavourably. Don Norman recog nizes the importance of emotional appreciation. But having looked at his scheme, I kind of think that Don Norman overcomplicates this. Actually, do we really need to separate things like visceral or aesthetic appreciation?
How would you think about this? Would you think of it exactly like Don Norman, or do you have your own ideas to modify Don Norman’s scheme?
2. THE PHILOSOPHER’S TOOL KIT II (Wittkower)
Pick a chapter or two from iPod and Philosophy. Describe the philosophical tool kits offered by each of your chosen chapters. Which tools of the philosophers you think will be useful to you in the future?
3. UNDERSTANDING MEDIA (Evans)
Understanding media is one of the most important tasks in this course. Towards the end of the course, we can make a few statements:
Evans says: “Even when you aren’t listening, people are talking about you.” You must participate in the dialogues.
All media are financed by taxes or tax-like levies. Various digital media (and analog!) were developed because of the revenues derived from pornography.
Explain what these statements mean to you. How do you go about understanding the various media around you?

4. CREATE YOUR OWN TIMELINES (SEVERAL OF THEM)
(Black, Isaacson, Turner)
Your history of computing differs from my history of computing. Furthermore, everyone can make exactly the same statement.
As we discussed in class, today’s history consists of two components:
– traces, available to us today, of what happened then
– what we are interested in today.
So, paradoxically, the most important component of today’s history is today’s date.
Present your history of computing, using several timelines and a description for each of the historical items.
Note 1: It is not a good idea to put too many items on a timeline. Timelines should tell a story. If there are too many items, the timeline losesits usefulness. So how many items should there be on a timeline? The magic number is seve n plus or minus two. This, incidentally, is a fairly general magic number.
Note 2: There are numerous worlds of computing that we have looked at, some of them in detail, others in only just a cursory fashion. Each timeline should refer to a world. Mixing two or more worlds on the same timeline is not a good idea. The evolution of a single idea is best represented on a single timeline.

Question 1-3 all for 1000 words, and question 4 1000 words.
Text book for question 1-3:
Norman, Donald.Emotional design: why we love (or hate) everyday things. (2004)
Wittkower, D.E. (ed.)iPod and philosophy: iCon of an ePoch. (2008)
Evans, Liana “Li”.Social media marketing: strategies for engaging in Facebook, Twitter & other social media.(2010)
Texts for question 4:
Isaacson, Walter. Steve Jobs. (2011)
Turner, Fred. From counterculture to cyberculture: Stewart Brand, the Whole Earth Network, and the rise of digital Utopianism. (2006)
Black, Edwin. IBM and the Holocaust: the strategic alliance between Nazi Germany and America’s most powerful corporation. (2001)