Competency 3 – Applies critical thinking skills and demonstrates proficiency in analysis of business issues.

Tesla Case Study

After reviewing the essential concepts, readings, and cases for 3.1, 3.2, and 3.3 complete the following steps:

Read the Tesla Case Study & watch the video at the end of these instructions.

Clearly define the scenario.

Write a summary of the case and state the key issues involved.

What are Tesla’s strengths, weaknesses, opportunities, and threats?

What questions must Tesla answer prior to implementing their marketing plan?

Select the criteria.

What factors must be considered while analyzing the business problem?

What tangible evidence can be used to analyze the scenario? What quantitative metrics can be used?

What specific criteria should be used to evaluate the scenario? Provide rationale for your assumptions?

Prioritize the criteria based on their relative importance to this specific case. Provide the rationale for your assumptions. 

Evaluate the case.

Look at the case evidence as it relates to each criterion and describe three marketing strategies that could be used in China. 

Using a table, illustrate how each strategy ranks using the criteria that was established in step 3. 

Describe the strengths and weaknesses of each strategy.

Analyze how the Electric Vehicle market in China reflects the elements of Porter’s 5 Field Analysis.

Rank each strategy based on your findings and analysis.

Make a recommendation.

Provide a recommendation for Tesla on how it can become a major player in the Chinese EV market. The recommendation should include:

SMART goals,

A description of the critical success factors, and

A brief implementation sequence.

Requirements:

APA format, including in-text citations, cover page, and reference page

12 point font, double spaced

Five to seven pages, including cover page