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Collaborative Planning, Forecasting, and Replenishment CPFR is a technique used by large-scale and small-scale firms in their supply chain to assist and support joint practices at different levels of the supply chain. The CPFR is adopted to enhance cooperative inventory management and improve an organization’s supply chain. It seeks to eliminate mistakes and errors in the supply chain that would otherwise disrupt operations in different supply chain levels. The supply chain for Feets Shoe Company can improve its performance by incorporating the CPFR method in its supply chain. It will allow the company to share adequate information regarding the respective product at different supply chain stages to facilitate planning, especially at the retail level, and the ultimate satisfaction of their customers.

The CPFR approach enhances the vertical coordination and incentives specialization across firm-level boundaries. It gives directions and principles to determine ethical and unethical behaviors in the company and its supply chain. Through adequate information distribution through the CPFR approach, Fleets company can recognize the implications of local and federal laws regarding business ethical standards. High-profile cases such as the shoe wear supply chain are prone to lack transparency to determine the activities at every stage of the supply chain. The Fleets company can benefit from using the CPFR technique and allow for transparency and effective coordination. The Fleets shoe company can identify their source of influence for ethical behaviors in the supply chain and implement the outcomes, hence perfecting operations at different supply chain stages.

The CPFR model provides a stable and practical framework that facilitates a smooth flow of commodities and information from vendors to the final consumer of the product. The technique also helps the Fleets company enhance its supply chain management by allowing the leaders to discover their true definition of loyalty. It makes it much easier to resolve disputes at different levels of the supply chain if players at this stage fail to adhere to the code of conduct or are involved in unethical behavior that can potentially jeopardize the supply chain of the Fleets Company. The CPFR model guides the retailers who provide shoes to act ethically by forecasting and determining the correct orders to offset consumer demands. An unbalanced market will likely lead to overpriced commodities due to very high demands. It means that retailers exploit consumers due to the disruption in the supply chain.

It is undeniable that the CPFR has helped many organizations streamline their supply chain and improve their general performance. It helps eliminate grey areas and allows for more trust between players at different levels of the supply chain. Fleets Company should consider adopting the model to gain more transparency and establish ethical behaviors for its employees, vendors, and retailers. This action will provide guidelines for handling unethical behaviors and consequent punishments.