Read the case study and complete a full analysis by answering the questions below. Be sure to conduct a situational analysis by looking at both the external and internal environments when formulating your answers. Also consider other management disciplines and impacts (i.e. Human Resource Management, Marketing, and Finance). Some key considerations: </o:p>

This is not a summary of the Case. Students are expected to apply relevant management principles, critical and analytical thinking when completing the case study</o:p>

Output must be thorough, grammatically accurate and well written using APA format. </o:p>

Case studies will be used for future classes and therefore students are expected to take exceptional care of the document: do not write or spill liquids/food on the document.</o:p>

All Cola Wars Cases must be returned no later than the Last Day of class. Grades will be withheld if cases are not returned.</o:p>

There is 10% penalty for late submission.</o:p>

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Note: All responses will be used as part of the college’s assessment process for the masters’ program. </o:p>

Case Questions</o:p>

HR Analysis</o:p>

As Coke and Pepsi move forward from this point, are there any important human resource issues that should be considered as part of their corporate and business strategies? Fully Explain answer</o:p>

Strategy Analysis</o:p>

Conduct an industry analysis using Porter’s 5 forces to evaluate the attractiveness of the industry with respect to the profitability of bottlers. </o:p>

Financial Analysis</o:p>

The strategies used by Coke and Pepsi were reflected in their financial data (Table 3a). Compare and comment on the return on equity (ROE) for both Coke and Pepsi over the years. Calculate and comment on Coke’s operating profit for its North American beverage and its international beverage over the years. Calculate and comment on the level of net profit for Coke and Pepsi over the years.</o:p>

Marketing Analysis </o:p>

The marketing mix is a planned mix of the controllable elements of a product/business unit’s marketing plan, commonly termed the 4Ps. Describe the series of decisions made with regard to each of the elements of the marketing mix. </o:p>

Cheating: An act or attempted act by which a student seeks to misrepresent what he/she has mastered on an academic exercise. Cheating includes but is not limited to the following examples:</o:p>

1. Copying from others during an examination. </o:p>
2. Collaborating on a test, quiz, or project with others without authorization. </o:p>
3. Using unauthorized materials to complete an exam or assignment. </o:p>
4. Programming of notes, formulas, or other aids into a programmable calculator or electronic dictionary without prior authorization. </o:p>
5. Using a communication device such as a cell phone, pager, PDA, or electronic translator to obtain unauthorized information during an exam. </o:p>
6. Using online resources such as Web sites or email while completing an online exam without the permission of the instructor. </o:p>
7. Copying computer files from another person and representing the work as the student’s own work. </o:p>
8. Taking an exam for another student or permitting someone else to take a test for the student. </o:p>
9. Allowing others to do research or writing of an assignment; e.g., </o:p>
   1. Using the services of a commercial term paper company, </o:p>
   2. Using the services of another student, </o:p>
   3. Using Internet services to access another’s work. </o:p>
10. Submitting substantial portions of the same academic work for credit in more than one course without consulting the second instructor (and the first instructor if the courses are concurrent at GBC). </o:p>

Fabrication: the use of invented information or the falsification of research or other findings. Fabrication includes but is not limited to the following examples: </o:p>

1. Citation of information not taken from the source indicated. This may include incorrect documentation of secondary source materials; e.g., using the bibliographic information from a source instead of going to the original source yourself. </o:p>
2. Listing sources in a bibliography not used in the academic exercise. </o:p>
3. Submission in a paper or other academic exercise of false or fictitious data, or deliberate and knowing concealment or distortion of the true nature, origin, or function of such data. </o:p>
4. Submitting as the student’s own work any academic exercises prepared totally or in part by another. </o:p>

Plagiarism: the inclusion of another’s words, ideas, or data as one’s own work. This covers unpublished as well as published sources. Plagiarism includes, but is not limited to the following examples: </o:p>

1. Quoting another person’s words, sentences, paragraphs, or entire work without acknowledgment of the source. </o:p>
2. Utilizing another person’s ideas, opinions, or theory without acknowledgment of the source. </o:p>
3. The use of resources without documentation on a task that is to be completed without resources. </o:p>
4. Copying another student’s essay test answer. </o:p>
5. Copying, or allowing another student to copy, a computer file that contains another student’s assignment, and submitting it, in part or in its entirety, as one’s own. </o:p>
6. Working together on an assignment, sharing the computer files and programs involved, and then submitting individual copies of the assignment as ones own individual work. </o:p>