Essay Questions:

1. The SWOT analysis became a basis from which a company’s strategy is built. However when used it in a wrong manner it can jeopardize the future of a company. Using some specific examples of your choice, evaluate the SWOT model.

2. According to Porter (1985:12), ‘if a firm is to attain a competitive advantage, it must make a choice about the type of competitive advantage it seeks to attain and the scope within which it will attain it.” Critically discuss the three generic strategies using some examples.

3. Choose a Multinational firm of your choice and Identify and critically analyse the key resources, capabilities, and core competencies of the firm. How difficult is it for competitors to emulate your organization’s resources, capabilities, and core competencies?

4. Critically examine the argument that firms in emerging economies should pursue a diversification strategy.

Maximum 2000 words