Case-Study-Amazon. Com-One E-Store to Rule Them All

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Case-Study-Amazon. Com-One E-Store to Rule Them All

The move by Jeff Bezos to develop and deliver the Kindle, Amazon Prime and Amazon web demonstrates systematic thinking in numerous ways. Bezo’s decision demonstrates the consideration of more than one possibility and also questions his instincts. Bezos is reportedly the wealthiest man alive and has been known to be constantly involved in the betterment of his company. His business approach is unique, making his brand, Amazon, the go-to online shop. He has not gotten where he is by sheer chance; rather he has been strategic. Systematic thinking is demonstrated in how he targets his competitors and comes up with a strategy to kick them off the market. This shows that he does his research well and considers all the possibilities of the decision that he is about to make. He is strategic and thinks to step ahead while making decisions in his company. Above all, Bezos places the customer at the center of each decision to ensure a unique and affordable shopping experience. For instance, Bezos was aware of potential competition when introducing Amazon Prime, so he incorporated a two-day free shipping deal. The move was genius as it pushed all other online retailers to give out promotions and free-shipping options. This shows that Bezos has studied the market and discovered that their competitors do not give promotions and free-shipping deals to their customers. Bezos saw it as an opportunity, and he seized it well. Similarly, Bezos incorporated Amazon Prime to allow customers to subscribe to borrow books on Kindle’s lending library. The move demonstrates intuitive thinking as Bezos found a way to kill two birds with one stone, attracting more clients.

I would describe Amazon as having a positive competitive risk. Even with other online retailers like Apple and Walmart making moves to strengthen their offers, Amazon has vantage as it is renowned as a pioneer brand globally. The fact that Amazon was the first to venture into the e-commerce business gives the company a competitive edge because it already has established a client portfolio. In my viewpoint, we are all creatures of habit, which makes it difficult for them to break their habits unless a need arises. Amazon is always taking a huge risk by venturing into new markets, such as venturing into brick and mortar industry; the upscale grocery sector by purchasing While Foods. While it is a risk, it is a calculated move that if well executed, stands to bring the company billions of dollars in profits. It is a positive risk because Amazon already has an already established clientele from the e-commerce docket that would easily purchase any other product that the company is selling.

One of the traps or errors Bezos is likely to make in his bid to boost Amazon Prime, a movie TV show streaming site, is failing to incorporate promotions. Promotions are one of the most effective ways to draw traffic to Amazon Prime and an opportunity to boost the company’s brand. Bezos is targeting the young generations in his bid to boost Amazon’s online presence and giving discounts is a great way to drive traffic for the streaming services. If Bezos could incorporate a discount such as a 50% discount off for first-time applicants and an extra 20% off for every person referred, the service would drive a lot of traffic among young people. This group of people is technology-driven, and giving them affordable rates for streaming video services would only attract them even further.