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Students Name

Institution of Affiliation

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Case Study 4-2

Based on the description of the job, Show Me the Money Organization should use the behavioral approach to measure performance. Since the company is a service providing company, they cannot rely on the results approach as a way of motivation since the services cannot be quantified. Behavioral approach is therefore suitable in measuring performance in that it makes the hiring firms to understand their employees, their behavior as well as their working patterns which are the essential part of the performance measurement. The behavioral approach monitors various parameters that include turnover rate, employee satisfaction as well as the span of control.

The behavioral approach of performance measurements links the performance of the employees with the achievement of the organization’s goals, control, conflict of interest as well as reward and thus aids the management to make quality decisions and as well monitor the organizational goals easier. The behavioral approach increases the employee’s satisfaction due to its reliability and accuracy in measuring performance resulting in positive growth of the firm. The behavioral approach plays a critical role in the process of performance measurement, motivation and reward as the performance appraisals also motivate the employees to perform better in the future.

The behavioral approach is effective in measuring performance as the behavior of the employees can be assessed either in groups or as an individual. In the case of the Show Me the Money company, the performance is more of individual since it involves a single employee taking a single client and therefore the assessment can only be individual which makes the behavioral approach more suitable for the company. The behavioral approach is effective since it focuses on the individual’s psychology, motivation, leadership as well as the human relations an aspect which is more significant for the Show Me the Money organization. The approach creates confidence as well as transparency among the employees and therefore instills a sense of belonging, thus increasing the company’s production.

The behavioral approach to measuring performance is most appropriate when the outcomes occur in the distant future. The reason is that behaviors affect productivity in a way that it cannot be realized immediately and takes some time before the outcome are realized. A behavioral approach is more suitable for services since it is very difficult to quantify the services and the change can only be realized after some time. Results approach to measuring performance is most appropriate when the results show consistent improvements over time. The reason is because it is possible to quantify the results to detect any improvements and therefore makes it suitable for the performance measuring to adopt the results approach. The results approach effective when the goals of an organization are quantifiable, and in this case, there is a consistent performance monitoring, evaluation and the consequent reward based on the performance. A company using the results approach need to have goals that can be measured and to which will not be biased in making the evaluation and therefore valid. The evaluation needs to be consistent, and the reward process relies on the performance of the employees which is the opposite of the behavioral approach to which the employee behavior determines the results.