MANAGERIAL COMMUNICATIONS

Final Project: Case Analysis

OVERVIEW

This course requires you to submit an original case analysis as a culminating activity. This professional

report, written in either APA or MLA format, demonstrates your ability to apply course concepts. The final

project requires a review of a managerial communication system in the form of a case study. You will

make appropriate recommendations for improvements and detail problem resolutions.

The case study features an analysis of the organizational practices of either a profit or not-for-profit

workplace. The analysis of this workplace is based primarily on the topics and issues presented in

Chapters 8-11 and 13 of the required textbook. A primary objective of this activity is to develop a scenario

based on managerial communication topics, create analysis questions based on findings, provide

answers for issues under investigation, and ultimately offer recommendations concluding with a resolution

of communication weaknesses.

The "Case Analysis Strategies for Success" section of this page provides important advice and direction

relative to a superior final product.

DIRECTIONS

Step 1: Select the Organization.

Your first step will be to choose an organization on which to base the project. There are four possibilities:

1. Use your current organization.

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2. Use a past workplace.

3. Use an organization within which you have engaged in significant communication as a

stakeholder; possible examples include and educational institution, a place of business where

you were a consumer or client; a volunteer organization.

4. Interview a small business professional regarding her or his workplace communications.

When selecting an organization, be sure that you will be able to assess the communication to a

degree whereby you could make managerial recommendations. For example, this project could not

be completed if the depth and breadth of interaction consists simply of arguing with a department store

manager over the return of an unwanted item. Should you have any concerns about your choice, contact

the course mentor and dialog about your intended organization before beginning this project.

Step 2: Review communications and identify issues within the organization.

The next step in producing a case analysis involves reviewing the workplace communications while

keeping in mind the key concepts in textbook chapters 8-11 and 13. Particularly, identify practices that

could be improved and issues that need resolution.

Step 3: Develop a scenario and relevant questions.

Once a preliminary analysis is complete, formulate a workplace situation centered on managerial

communications. Construct a scenario focusing on problematic practices and issues.

The scenario must conclude with a series of questions relating to the issues, concerns, and problems that

are ultimately addressed within this study. These questions are a critical part of the case because they

reflect a grasp of key concepts covered in the course material as well as your ability to apply the theory

learned to achieve practical solutions.

The answers to the questions form the main body of the managerial report. Formulate your answers

applying the theories, information, and vocabulary learned in the course modules. Remember that the

true subject of this final project is managerial communications; the scenario serves only as a vehicle

for the report, i.e., an example that allows you to demonstrate competency in achieving the learning

objectives of this course. Do not allow the organization itself to become the subject of the final report.

NOTE: Module 6 requires the submission of a preliminary outline of your project (describing

the scenario, the questions under development for the case analysis, and the managerial

communication theory that assists in answering these questions).

Step 4: Formulate recommendations for resolution of issues.

Throughout the course, review case questions and formulate recommendations aimed at resolving the

identified problems and issues.

There is no specific length for the case analysis; nevertheless, you should aim to answer each question

as thoroughly as possible. For information on how the report should be structured, see the section below

called, "Case Analysis Structure." For information on how the project is to be evaluated for a grade, see

the section below called, "Assessment Guidelines for Your Case Analysis."

Case Analysis Structure

The completed case analysis must be in APA or MLA format and requires the following:

? Title page; one that includes your name, title of the report, date, course code, and name of the

course mentor.

? Introduction to the case analysis.

? The main body, clearly explaining analysis and details of the problem-solving process used

to reach the recommendations for a solution. Remember that the case study focus is on

demonstrating competency in managerial communications, not to provide a description of an

organization.

? Recommendations for the case solution, i.e., a solution derived from a methodical analysis of the

pertinent questions.

? References/Works Cited page in APA or MLA format.

Case Analysis Strategies for Success

? Before completing this analysis, you must master the course material presented in the course

activities, especially content related to chapters 8-11 and 13. Written Assignment 3 is designed to

be helpful in preparing a final project. The assignment provides an opportunity to become familiar

with the problem-solving process of analyzing a case for an equitable resolution.

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