Can you describe social analytics and offer 3 examples/mediums for gathering data?
FINAL EXAM
Text Book: Getting Started with Business Analysis by David Roi Hardoon and Galit Shmueli
Minimum 3 sources
1. Can you describe social analytics and offer 3 examples/mediums for gathering data? (150 word minimum)
2. Can you name and describe 2 advantages + 2 disadvantages of social analytics in relation to determination of customer satisfaction? (150 word minimum)
3. Can you provide 3 examples (1 for each below) for your healthcare Urology employer to implement these 3 procedures: (100 word minimum for each one)
(1) monitoring customer sentiments;
(2) learning about competition; and
(3) testing reactions to new products or services?
4. Can you come up with 3 examples (1 for each below) for your healthcare employer to improve operations by: (Focus on Healthcare setting for each example) 100 word minimum for each one)
(1) marketing engagement;
(2) predictive maintenance; and
(3) human resources workforce management?
5. Stats Question: Remember this requires outside research. Researchers measure variables to test theories, possibilities, and beliefs. The research questions often seek to determine the extent to which one variable (e.g. self-discipline) may influence another variable (e.g. GPA in freshmen college students). Given that a population is defined as ALL of something (e.g. every US college freshmen), obtaining measures of self-discipline and GPAs for all college students would be too time-consuming and costly. Therefore, an accepted research practice is sampling smaller sub-sets of the population in question. Can you answer the following questions in your own words: (75 word minimum)
(1) What is a random sample?
(2) What is a systematic sample?
(3) What is a stratified sample?
(4) What is a cluster sample?
(5) What does “infer from a sample to a population” mean?
Analytics Visual of Airlines Performance: We can make analytic determinations from visual representations without having the actual data. Given data collected by FlightStats, Inc. and reported in the Wall Street Journal, we can see how nine major carriers stack up in cancellations, on-time arrivals and more. Can you view the visual scorecard below and answer the questions which follow? (Remember the visual ranks best downward to worst which is ordinal data) Some of the questions below ask you to interpret the visual and others ask you to look beyond the visual to determine how, why, or what else…can be determined.








Jermaine Byrant
Nicole Johnson



