Campaign Design: Creating Content

Now that we know the plan, what will your content look like? This week you will strategically look at what type of content you will create and create two sample social media posts.

Step 1: Messaging

What messages do you want your posts to convey? How do you want the posts to influence your audience? (Do you want the to buy something, become educated, etc.)

Message for Post 1 (include your caption as well):

Message for Post 2 (include your caption as well):

What hashtags will you use and why?

Step 2: Design

What will your post look like? What colors will you use and why? What images will you use and why? How is the image and design of your post helping you convey your message?

Description of image for Post 1:

Description of image for Post 2:

Step 3: Create Two Sample Posts

Please create two posts. Please include: an image (photo, video, boomerang, etc.), your caption, and your hashtag. If you use an image that cannot be formatted on this document, please email it to me at morgan.kirby@tsu.edu