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Business Publication idea

Publication idea

Project description
Major writing assignment: portfolio of work.

Value: 50% of the unit mark.


You’ll come up with –

400 words: an idea for a new publication
400 words: a cover letter applying for a job as a ‘staff writer’ on your own publication
1000-word article
1200-word article
Total: 3000 words.

NB. Remember not to submit more than 10% above or below the word limit, otherwise you will be penalised. Ie. No more than 3300 words, and no less than 2700 words.


Publication idea:
Come up with an idea for a publication you’d like to read. Present your idea like a short business report. Include the following sections:

Proposed name of publication
Frequency of publication
Type of publication (online/print magazine/newspaper/zine)
Target audience
Justification for idea (why it’s a good idea, why there’s a market for it, and what it will added that’s ‘new’)
Suggested price and/or subscription fee

Cover letter:

Produce a professional writing document: a cover letter applying for a job of staff writer on the publication you’ve proposed.

Form your letter in response to an ad that details the following:

Staff writer


Able to participate and contribute ideas in brainstorming activities for upcoming issues;
Decide on themes or subjects for written work, conduct research into the subject, conceptualise/assemble background material and obtain other necessary data;
Plan and create appropriate articles, segments, features, etc., based on topics given by higher editors;
Conduct interviews and write articles; and
Conduct extensive research of source materials to obtain and verify facts; analyse sources for accuracy of information.


Candidate must be pursuing a higher degree, or have graduated with bachelor’s dsegree from a reputable university.

We are looking for young, dynamic, committed and very talented individuals who have the passion for work, with excellent communication skills.

Please note that only qualified applicants will be notified.

1000-word and 1200-word articles:

Choose from the following genres covered in class and produce two professional-length pieces of writing, ready for publication:

Feature writing
Profile writing
Memoir writing
Travel writing
Humour writing

Both pieces should include a headline, a sell and a by-line.

Tip: it’s always advised that you leave yourself enough time to have a second set of eyes look over your work. Ensure you perform a thorough proofread of your work, too.

Due date:

Wednesday 17 October 2013, Week 12.

Marking breakdown:

Style 50

Grammar 20

Formatting 10

Research 10

Originality 10

Note on justification report:

Justification Report: notes for assignment

Justification reports explain why an idea is strong and necessary.

Give the reason for your idea (ie. why is it a good idea)
Explain clearly what else exists in the market and how your idea will fill demand and supply something original
Draw or a make a conclusion


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