Business 1301 Internet Assignment #1

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A 100-Year American Company

URL of the internet site used- https://www.caswellmassey.com/

Upon researching on the internet, one of the American companies that have been in business for at least 100 years is Caswell-Massey Company. It is an American original soap and fragrance with historical, and modified formulations liked for many years. This company has really changed over its lifespan producing different kinds of products and services. It is renowned for men grooming essentials, skincare, and soap products. The company usually craft their products with pure, quality components which is the seal of the brand. All products are sulfate-, phthalate-, and cruelty-free to give a pure and lavish personal care experience. The company has changed over lifespan from their earliest original home remedies to new fragrance technology they use nowadays.

The historical shift of Caswell-Massey Company has had a positive impact in a way that it has helped the company create purpose, improve team cohesion, and improve the sense of commitment. The shift has enabled the company to grow, develop, and target more consumers worldwide. The historical shift has increased the efficiency of the work processes in this company, making more satisfied clients and employees. Due to the shift, the new delivery process has increased the speed in which a client gets the products. The rapid change over the years has forced Caswell-Massey Company to restructure and make changes to retain their competitive advantage. The shift has made their products life cycles shorter, which needs augmented investment in development and research to uphold a balanced portfolio of products. The historical shift in this company has led to numerous positive features – that has resulted to remaining relevant in the business sector and also retaining a competitive edge. It has encouraged invention, developed skills, and led to an improved business opportunities.

Even if the times have been tough, Caswell-Massey Company’s founding standards stayed true and forged ahead to generate new achievement and persistently honored the trust that clients place within it. This company rebranded in 2017 which involved the launch of a new catalogue and a new website. Rationalized formulations of their “Centuries” collection and “Heritage” men’s colognes have been re-released. They also re-launched their vital oil business in partnership with MKG Bio Alchemy and prepared 2018 releases of new women’s and unique men’s fragrances in partnership with the globe well-known the New York Botanical Gardens and International flavors and Fragrances. This company continues to produce and formulate innovative, exclusive items that preserve a dependable consumer base. All of its personal care and fragrance products are still made in America, a lot of using the original preparations.

The outbreak of Covid-19 has had an impact on company business operations. Being a soap and fragrance company, the demand for their products has really augmented, increasing their sales and promoting their business all over the universe. One of the significant aspects of driving the worldwide soap business includes the growing overall concerns concerning personal hygiene and cleanliness and the ever-increasing international population. The increasing apprehensions over individual sanitation result from increasing purchasing of personal care products and soaps, mainly through the underdeveloped markets as hygiene and sanitation are given lots of primacies towards a healthy living standard. The hygiene products’ demand has positively impacted the Caswell-Massey Company and benefited them during this Corona Virus outbreak.