benefits and costs of a marketing orientation

To gain a pass grade you must attempt all three assignments and you must satisfy the pass criteria as outlined below.
LO 1.1 explain the various elements of the marketing process (P1) LO 1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation (P2) LO 2.1 show macro and micro environmental factors which influence marketing decisions (P3) LO 2.2 propose segmentation criteria to be used for products in different markets (P4) LO 2.3 choose a targeting strategy for a selected product/service (P5) LO 2.4 demonstrate how buyer behaviour affects marketing activities in different buying situations (P6) LO 2.5 propose new positioning for a selected product/service (P7) LO 3.1 explain how products are developed to sustain competitive advantage (P8) LO 3.2 explain how distribution is arranged to provide customer convenience (P9) LO 3.3 explain how prices are set to reflect an organisation’s objectives and market conditions (P10) LO 3.4 illustrate how promotional activity is integrated to achieve marketing objectives (P11) LO 3.5 analyse the additional elements of the extended marketing mix (P12) LO 4.1 plan marketing mixes for two different segments in consumer markets (P13) LO 4.2 illustrate differences in marketing products and services to businesses rather than consumers (P14) LO 4.3 show how and why international marketing differs from domestic marketing (P15)

BTEC Higher National Diploma in Business
Unit 4: Marketing Principles Regent College 9
To Achieve a Merit
To gain a merit grade you must achieve all the pass mark criteria and in addition you must satisfy the criteria as outlined below.
Identify and apply strategies to find appropriate solutions through effective judgement (M1)
Select/design and apply appropriate methods/techniques. You are judged on the application of relevant theories and techniques and the justification for their application (M2)
Present and communicate appropriate findings. This includes the use the appropriate structure and approach with coherent, logical development of principles/concepts for the intended audience (M3)
To Achieve a Distinction
To gain a Distinction grade you must achieve all the pass mark criteria and all the merit mark criteria and in addition you must satisfy the criteria as outlined below.
Use critical reflection to evaluate own work and justify valid conclusions including realistic improvements which have been proposed against defined characteristics for success. (D1)
Demonstrate convergent / lateral/creative thinking by showing evidence on receptiveness to new ideas and effective thinking in unfamiliar contexts. (D2)
Take responsibility for managing and organising activities including accommodating the unforeseen and recognising the importance of interdependence. (D3)
Your subject tutor will be able to give you general guidance and feedback on improving your work however it is your responsibility to seek feedback from the subject tutors on the above