Below you will find information on Amazon and the potential use of drones for commercial purposes. You can easily find more on the Internet. In our first class discussion we talked about key leanings from the Porter article “What is Strategy” (attached below). Critical components of that included: Operational Effectiveness Is Not a Strategy Strategy Relies on Unique Activities Sustainable Strategy Requires Tradeoffs Fit Drives Competitive Advantage and Sustainability Explain how they apply to the concept of drones in Amazon’s business strategy and what the ramifications might be. For example, what trade-offs might Amazon have to make to successfully implement a drone program and why do drones matter in the company’s long term business strategy? 60 Minutes on Jeff Bezos and Amazon http://www.cbsnews.com/news/amazons-jeff-bezos-looks-to-the-future/ WSJ Opinion piece on the introduction of drones in the USA. http://online.wsj.com/news/articles/SB10001424052702303848104579314520943017890?KEYWORDS=Liberate+the+Drones+of+Commerce&mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303848104579314520943017890.html%3FKEYWORDS%3DLiberate%2Bthe%2BDrones%2Bof%2BCommerce