Balancing values – an Indian perspective on corporate values from Scandinavia’ (Dowling, Festing & Engle 2013, pp. 319-27)

General guidance:

1. Identify the practical and theoretical issues raised by the case.

2. Critically, identify how theories, concepts and models assist in resolving the issues/questions presented.

3. To what extent does your solution represent sustainable practice i.e. to what degree does the solution reinforce corporate goals and individual commitment?

It is expected that you will use at least 8 academic journal articles or books. Websites, such as Wikipedia, will not be accepted, other than for providing general details and these will not be counted in the minimum references required.

Structure

Each question in the case study should be answered with a brief introduction, body and conclusion:

Introduction – Indicates the ideas/perspectives to be discussed in answering the question.

Body – Question and answer – puts forward logical arguments supported by evidences. Its purpose is to persuade and inform.

Conclusion – Brief summary of the main points (contains no new information).

Can be answer each question seperately but must be answered in essay form for each question.

Common faults:

Remember that when you are writing as a student it is for a specific audience, who are usually knowledgeable in the topic. Try to avoid unnecessary background statements, unless you are supplementing, questioning or augmenting your answer.

1. Lack of argument

Argument is important. Consequently, a lack of argument or weaknesses in the arguments undermine your work. To avoid this:

• Do not present lists of unconnected points as if they were an argument.

• Consider the arguments (including counter-arguments) of others.

• Ensure you critically examine the evidence.

• Present a well-argued conclusion.

2. Lack of relevance

You must answer the questions asked. Therefore, you should carefully select material and focus on the questions as set. Often you will need to adapt and consider material within the context of your argument. Remember that the original author’s purpose was probably not the same as yours. To avoid common faults concerning lack of relevance:

• Be sure you answer the question.

• Keep to the point.

• Do not introduce irrelevant or unsubstantiated statements.

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