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Assess the level of intensity of the major competitive forces affecting the Chinese restaurant industry using the five (5) forces framework. Speculate on the profit potential within the industry.

Due Week 3 and worth 120 points

Read the case study titled, “Integrative Case 1: 3i Group’s Private Equity Investment in China’s Little Sheep,” located on page 391 of your textbook.

Write 2 page paper in which you:

1.       Assess the level of intensity of the major competitive forces affecting the Chinese restaurant industry using the five (5) forces framework. Speculate on the profit potential within the industry.

2.       Conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for Little Sheep Catering Chain Co in which you examine at least three (3) strengths, three (3) weaknesses, three (3) opportunities, and three (3) threats. Recommend two (2) actions that Little Sheep Catering Chain Co. should take based on your SWOT analysis. Note: The SWOT analysis table does not count toward the final page length. Please include the SWOT analysis table in the appendix. Use Microsoft Word, or equivalent software, to create the SWOT analysis table.

3.       Using the VRIO (value, rarity, imitability, organization) framework, analyze the primary resources and capabilities that will enable Little Sheep Catering Chain Co. to generate a sustainable competitive advantage.

4.       Compare and contrast the fundamental benefits that Morgan Stanley, Goldman Sachs, and 3i offered Little Sheep in order to support its growth strategy. Agree or disagree with Little Sheep Catering Chain Co. awarding 3i the contract. Justify your response.

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