As discussed earlier, market segmentation strategies can include demographics, psychographics, and geographics. What three academic disciplines can play a role in advertising research? (Examples of academic disciplines include psychology, statistics, economics, sociology, information technology, etc.) What unique contribution does each discipline make to understanding consumers and the marketplace? In a three- to four- page paper (not including the title and reference pages), explain your position. Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include citations and references for the text and at least two- to- four scholarly sources from the Ashford University Library.
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