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Apply your knowledge of human motivation to a real scenario. I call this a “living case” opportunity.

READ THIS INSTRUCTION CAREFULLY.  6 FULL PAGES

View the following video. You can also access it by typing the following link into your browser:  

Rather than give you a fictitious organizational situation, I am asking you to apply your knowledge of human motivation to a real scenario.  I call this a “living case” opportunity.  The Living Case video will feature Head Coach John Bonamego (Coach Bono) of CMU’s Football Team.  The topic of the case is Motivation.  Coach Bono provides a presentation about his background and the principles he uses to motivate others based upon his coaching career from highschool to college to the NFL.   After viewing his presentation, you will need to address the four questions and requested descriptions below.  The Living Case will be graded on an 80-point basis.  

A SAMPLE CASE WRITE-UP HAS BEEN PROVIDED FOR YOUR VIEWING WITHIN.  USE IT TO HELP YOU WITH YOUR WRITE-UP!

Here are the questions and descriptions required for the Living Case assignment.

  1. Describe Coach Bono’s basic assumptions regarding motivation.  That is, what are the underlying principles which guide (and have guided) Coach Bono as he motivates (and has motivated) student-athletes, professional players, and others?  (Points:  0 – 20) 
  2. Describe the theories of motivation (based upon those frameworks of motivation presented in the text such as Maslow’s Hierarchy of Needs, Goal Setting Theory, Expectancy Theory, Equity Theory, the Job Characteristics Model, etc.) which best describe Coach Bono’s motivational actions. (Points:  0-20)  
  3. Describe how Coach Bono uses different motivational approaches for different types of people (i.e., individuals) or situations (i.e., day to day practices, workouts, or a game).  (Points:  0-20)
  4. From your personal perspective, describe several important lessons a new manager could learn from Coach Bono regarding how to motivate others to higher levels of performance.  (Points: 0-20)

Please provide complete and detailed answers to all four items.  A typical paper will be a minimum of 6 pages in length using doubled spaced text and normal one (1) inch margins.  There is no page limit for the written assignment.  Generally speaking, “more is better.”  Make sure you provide specific and detailed examples from the Speaker’s presentation and his/her answers to your questions in addressing the above items.  It is required that you reference material from the textbook and/or the recorded lectures to support your assertions as stated in the paper.  You don’t have to use any particular citation format.  For example you could say “On page XXX in the text, Equity Theory is described as . . .”   I think this relates to the Speaker’s approach to motivation as . . .”  

Projects should be uploaded the submission link in Blackboard.  There are 80 total points possible for the living case analysis assignment. 

Follow the instruction above to complete the project. Save your work in Word. Upload and submit it via the title link by the end of Week 5.

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