Week 2 Discussion “Apple’s New Strategy” Please respond to the following: • From the e-Activity, evaluate the level of success of Apple’s current competitive strategy. Next, suggest one (1) new innovation strategy for Apple geared toward maintaining an edge in the industry. Provide a rationale for your suggestion. This is the link to the video from the e-activity: Video Source: Bloomberg (2013, April 25). Apple’s Next Products: Is a New Strategy Needed? [Video file]. Retrieved from http://www.youtube.com/watch?v=glnTz5HD05U.
• Using Porter’s Five Forces Model located in Chapter 2 of your textbook, assess Apple’s strengths and weaknesses of each dimension of the model in comparison with those of Samsung, Apple’s strongest competitor. Justify your response by utilizing at least one (1) example based on customer focus.
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