Apple Pay

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Apple Pay

This Firm is an international business which is based in Malaysia, the business deals in providing tour guides and travel agencies to clients particular those who wish to spend their holidays in some parts of Malaysia and Myanmar. Its primary target customers are tourists visiting various attractions sites in the country. Its marketing techniques emphasize on the target group and focus. Although it is a new company in the field, it aims at expanding market share through developing the area and offering different services from those offered by its competitors. It started by focusing on the local market, and then it progressed to the regional and international market. The first objective is to instill confidence in its activities at the local level. (Rye, 2013) To achieve the goal of becoming the best in the travel agency it adopted the following models.

1. Build the reputation as a differentiated program; specialize in offering excursion and adventure trips to our clients. The goal will be achieved through various marketing and communication program directed at target market; it also utilizes different media as tools for reaching the intended audience.

2. Provide nonparallel tourists services, both local and international of Malaysia, so that it develops trust and confidence. The services will include quality services at all levels of the transaction and travel.

3. Promote excursion as a healthy and exciting activity to the participants as a way of recomposing the best things in life

Business vision aim is to grow a business through nurturing customers, services differentiation. The firm also wants to fulfill needs of the travelers. Additionally, it also offers special services such as investment trips with connoisseur and pilgrimage tours particularly those visiting holy mountains and lands.

The firm has less hierarchy in management structure thus simple when dealing with the clients; the experts develop a healthy relationship with the customers. The company also has plastic models and teams according to the need of the client. Another unique feature of service is the use of technology when engaging the customers, online booking of travel, rooms in hotels and lodges. It has linked up with various supplementary service providers thus clients gets a one stop shop, he/ she gets a room, as well as acquire travel and advisory services on tours and entertainment.

2. The SWOT Analysis.

The Strengths of the company

It is much of business class

We focus mainly on offering long distances travels and tours

High quality but affordable trips, hotels and tour services

We had a team of experts and experienced tour guides and drivers

The company is boosting of front-line staffs with communication and language skills

Well, trained workers, we prepare them on a regular basis. Therefore, they are updated and intelligence.

Excellent customer and cultural relationships with Malaysians

Favorable climatic conditions thus enhancing the visitors to tour the place without experiencing climate-related ill-health

Excellent geographical location. The landscape enables tourist to adventure many places.

Well-designed and successful marketing strategies.

Business good reputation of being innovative.

Weakness that we have as a company

Inadequate support from other channel members and partners

Inadequate capital to run the business

inadequate marketing and advertisement tools and skills

Unrecognized brand name, since we are new in the industry most of the clients do not know our existence and the type of services we do offer. (Kandasamy, 2016)

A Little knowledge and imperfect information about the market characteristics and its trend.

We lack the proper relationship with other travel agencies and airlines in the country.

Opportunities

• We have identified unfulfilled customer needs in the market such as traveling to particular lands and mountains

• The new technology, new tours, and rising packages

• Increased customer knowledge on the industry and ever changing demand

• Strengthening of the eco-tourism in the country

• Development of new travels, tourist and reacted services

Problem

The main that affects our firm is the Risks of reducing the reputation. Firms under strategic alliance are being judged according to operations done by the partner paying no regards whether your clients used my services or not. For instance, if the transport company gets involved in an accident killing pedestrians, it may be suspended and owing to the alliances, it may tarnish the reputation of the peace house travel agency and tour. Slow adoption of the new technology is one of the fundamental reasons why our organization is ease back to receive new advances is on account of they have been ripped off such a significant number of times in the past additionally, it is

hard to figure out which innovations will enhance our working lives and increase the value of inside activities and, by augmentation, clients

3. Strategic alliance with a company.

Strategic partnerships have been an increasing activity in most of the organization in the world .these comes about when one firm approaches another, make a decision and reaches an agreement of targeting the same set objectives which are of importance to the two companies. This strategic alliance has been among the main approaches used by a corporation to attain the future goals. These agreement remain independent any point of the term despite the competition.

Following the advancement in the strategic alliances globally, the companies involved have recorded much success regarding delivering products and services to the market owing to its advantages. Despite the benefits which have accrued due to this application, business has had adverse effects which tend to humiliate the business activities arising from the disadvantages brought about by the strategic alliances. To begin with are the advantages of a strategic partnership between the companies.

The company can enter into the market. Strategic partnership helps a firm to participate in the market with no restrictions or long procedures. Additionally, the introduction of modern means of telecommunication, computer technology, and transport has cut the barriers of entering into new foreign markets by international firms. Upon entry into new markets, the companies are also subjected to benefits such as economies of scale and an enlarge marketing and distribution of its products (Arino, A., 2003).. Furthermore, a single firm may not be able to enter the new market due to high cost, but on forming the alliance with an international company, the cost is drastically lowered. Lastly, entering into new markets may help a business to evade stiff local competition and unfavorable government policies.

The second benefit is shared risks. A firm entering into a new market may experience uncertainties and instability due to slow adoption this makes it fundamental to share the possible hazards. These risks are significant as a result of competition encountered during the launching of a new product thus forming a strategic alliance becomes of great value to the business.

Thirdly, the firms can share knowledge and the expertise. A company many have good technological know-how in some parts of its operations whole in the other hand is weak in another field this calls for a strategic alliance to be formed thus enabling the company to get technological manpower to in those poorly performing areas and can also be applied in other projects not necessarily dealing with the joint venture. This knowledge shared can be used to solve government regulations, production problems and on how to develop the effective way of getting resources.

Lastly is the synergy and competitive advantage. This factor has reduced the risks involved in getting into the new market as a single business firm, international expansion, research and risks associated with the development. The competition becomes favorable when corporations influence each other’s strengths while adopting synergy into the process that would be difficult to enter into the market if the firm is single.

The disadvantages of strategic alliance

Reduced control over the business. Upon forming partnerships, the company may not have full control over the operations of the firm. For instance, if the peace house travel agency tour aligns with a transporting company, it may not be concerned with how they do their job.

The risk of disparities in sharing benefits. The business agreement may not guarantee a single firm of equal returns. For instance, if the peace house reaches to the consensus to offer its clients to work in the transporting business, in exchange for them doing the same, these when it comes to sharing returns may not be accounted for hence different benefits.

Lastly is the liability. Due to uncertainties which may be expected, a problem might occur in the peace house travel agency and tour which makes the business to be held responsible for the mess. For example, in the event of pedestrians being killed by cars belonging to the transport firm, legal procedures may be undertaken, and maybe the peace house travel agency and tour were linked in referring its tourist to using the cars belonging to the transport firm hence making them liable

Recommendations and implementation

• The partners should share the benefits and the control of the management of the allied firms for the period the agreement is in force.

• The allied businesses should contribute using their own business capital towards the development of the parts of the allied company which needs to be funded.

• Two or multiple companies should enter into covenant towards achieving goals which are of actual significance to the allied firms.

To attain a good relationship with the allied companies, it has to adhere to the following guidelines

Each partner has to recognize the need to have access to the business strengths and effectiveness so that it does not develop internally. When a rapid method is considered the best in obtaining the capital, workforce, and competencies. And lastly is when it’s hard to get another firm to attain an individual development objective

Conclusion

In conclusion, the strategic alliance is the best approach to attaining the goals which are of significance to the allied companies owing to its advantages such as its forms the partner’s corporate social capital, providing access to the assets of other enterprises. Additional, the alliances provide a firm with a chance acquire the resources, technological know-how and skills from their other allied companies. These benefits had led to the massive growth of inter-organizational merging of firms

References

Agarwal, S. a. S. R., 1992. Choice of Foreign Market Entry Mode. Journal of International Business Studies, pp. 23:1-27.

Arino, A., 2003. Measures of Strategic Alliance Performance. An Analysis of Construct Validity.

Ellay, K., n.d. Advantages and Disadvantages of Strategic Alliances. s.l.:s.n.

Kandasamy, I., 2016. SWOT Analysis of Peace House Travel Agency. Journal of Marketing, II(9), pp. 40-48.

Rye, A., 2013. Peace House Travel Agency: Product and Services. Travel and Tourisms Business, V(10), pp. 40-50.