Imagine you and your team have been asked to give a presentation at a health care expo about consumers and their health care choices. To accomplish this presentation, your team has decided to select a health care company or product to use as an example during your presentation.

Choose 1 of the following companies or products to use in your presentation:

• Health spa launching a new weight loss treatment
• Insurance company launching a new medical product for the exchange
• Hospital system launching a new diabetes program
• Medical device manufacturer launching a new metal alloy prosthesis
• Select your own company and product with approval from your instructor

Create a 12- to 15-slide presentation with speaker notes that includes the following:

Section 1: General Company or Product Information

• Describe the health care company or product.
• Describe the value of the services offered by your health care company or product.

Section 2: Consumer Information

• Analyze how consumers share health information through the company or the product.
• Analyze the implications of communication methods used when sharing health information.
• Consider communication from physicians, pharmacies, and consumers when information is shared.

Section 3: Impact of Outside Agencies

• Analyze the impact government agencies have on services companies offer or products that are available to the health care consumer.

Section 4: Impact of Regulations

• Analyze the effect of health care reform on the health care consumer who uses the selected company or product.

Section 5: Anticipating the Changing Market

• Explain how consumers’ options for health care are changing.
• Consider if it will have an impact on the use of the company or product selected.
• Explain how you will ensure the selected health care company or product will be relevant and engaging to the consumer over time.
• Discuss how advances in technology and medicine may influence the use of the company or product over time.