According to Lefebvre (2009), ?As public health professionals, we need to adapt and change not only the technologies we use in our programs but our framework for looking at the world and thinking about what we do? (p. 494). Achieving that goal requires knowledge of the demographics of technology use, as well as the tools that are available. Social media, mobile technologies, and Web 2.0 applications are examples of emerging technologies that ?? engage people personally on such a scale and also when and where they are most likely to be open to communications and behavior change? (Lefebvre, 2009, p. 493).

In this Discussion, you analyze how a selected technology can be used to reach and engage members of an underserved population.

To prepare for this Discussion:
?Read all of the required articles/publications.
?Review the Media resource.
?Select an underserved population (i.e., group of people not designated for traditional public health communications). For example: an age or gender-based subgroup within a minority population.
?Select a technology that appears to have potential for reaching that population.

Post by Day 4 an analysis of how you would use a selected technology to promote wellness or persuade members of an underserved population to change a health behavior. Then, explain why you selected that technology. Can receivers of your communication use the same technology to spread your message to others within their community?

References
Lefebvre, C. (2009). Health promotion practice integrating cell phones and mobile technologies into public health practice: A social marketing perspective. Health Promotion Practice, 10(4), 490?494.

?Centers for Disease Control and Prevention. (2011). Social media tools. The health communicator?s social media toolkit, 7?39. Retrieved from www.cdc.gov/socialmedia/Tools/guidelines/pdf/SocialMediaToolkit_BM.pdf
?World Health Organization. (2011). mHealth: New horizons for health through mobile technologies. Global Observatories for ehealth series ? Volume 3. Geneva, Switzerland: Author. Retrieved from https://www.who.int/goe/publications/goe_mhealth_web.pdf