After reading “The ‘six sins of greenwashing’: A study of environmental claims in North American markets (Links to an external site.)Links to an external site.,” discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not?
Guided Response: Respond to at least two of your fellow students’ posts in a substantive manner.
Agree or disagree with your classmate’s position concerning having a policy against greenwashing. Defend your position by using information from the week’s readings or the readings related to governmental regulation.
Companies that are green washing are only using one “environmental attribute (the recycled content of paper, for example) or an unreasonably narrow set of attributes (recycled content and chlorine free bleaching) without attention to other important, environmental issues (such as energy, global warming, water, and forestry impacts of paper)” (“The six sins of greenwashing”, n.d.). These companies are only trying to maximize profit while ripping off customers that are concerned with the environment and taking away from true companies that are selling legit products that are protecting our surroundings and the conditions we live in. Companies selling accurate environmental products are probably more expensive than the misleading ones which is why they are losing value. Companies that do get caught greenwashing can face fines and penalties from the United States environmental protection agency.
The more negative effects of greenwashing deals with harming the environment which will happen if customers get tired of being bamboozled. All companies that sell green products such as paper towels, dish and washing detergents will not be able to sell because the reputation for green products will be diminished. As a marketing executive, I would have a green seal mark on my products to ensure customers I have high quality green effects that are certified. By doing that, it shows customers I am honest, which will attract more customers and make my products superior to others. Furthermore, with green seal products, I will be “reducing toxic pollution and waste, conserving resources and habitats, and minimizing global warming and ozone depletion” (greenseal.org).