WEEK 6 DISCUSSION- YOU MUST COMPLETE!!!!

After reading “The ‘six sins of greenwashing’: A study of environmental claims in North American markets (Links to an external site.)Links to an external site.,”  discuss the tension between business’s interests in maximizing profits  and the public’s interest in receiving complete, truthful, and  non-misleading information about products that they purchase. From a  business perspective, what are the dangers of greenwashing? If you were a  marketing executive, would you have a policy against greenwashing? Why  or why not?

Guided Response: Respond to at least two of your fellow students’ posts in a substantive manner.

Agree or disagree with your classmate’s position concerning having a  policy against greenwashing. Defend your position by using information  from the week’s readings or the readings related to governmental  regulation.

YOU MUST REPLY TO EDWARD!!!!

Companies that are green washing are only using one “environmental  attribute (the recycled content of paper, for example) or an  unreasonably narrow set of attributes (recycled content and chlorine  free bleaching) without attention to other important, environmental  issues (such as energy, global warming, water, and forestry impacts of  paper)” (“The six sins of greenwashing”, n.d.). These companies are only  trying to maximize profit while ripping off customers that are  concerned with the environment and taking away from true companies that  are selling legit products that are protecting our surroundings and the  conditions we live in. Companies selling accurate environmental products  are probably more expensive than the misleading ones which is why they  are losing value. Companies that do get caught greenwashing can face  fines and penalties from the United States environmental protection  agency.

The more negative effects of greenwashing deals with harming the  environment which will happen if customers get tired of being  bamboozled. All companies that sell green products such as paper towels,  dish and washing detergents will not be able to sell because the  reputation for green products will be diminished. As a marketing  executive, I would have a green seal mark on my products to ensure  customers I have high quality green effects that are certified. By doing  that, it shows customers I am honest, which will attract more customers  and make my products superior to others. Furthermore, with green seal  products, I will be “reducing toxic pollution and waste, conserving  resources and habitats, and minimizing global warming and ozone  depletion” (greenseal.org).