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Advertising Claims

Advertising Claims

One of the advertisements in the United States that employs the use of logical fallacy is the advertisement that is used to market towels, which reads “YOUR HANDS ARE ONLY AS CLEAN AS THE TOWEL USED TO CLEAN THEM”. This is a form of logical fallacies that makes use of people’s ignorance and circular reasoning to hoodwink them into buying their product. It is utterly fallacious to believe that towels get rid of hundred percent of germs in the hands.

Another is the informal logic used to advertise Vodka. The advertisement is a form of visual argument which is used to portray the extent to which analysis of informal logic argument can be used in visual images. In the advertisement, a bottle of vodka is featured spilling its contents onto a hamlet situated below it. The time of the day, which is evening, and the inactivity that comes with darkness bring out a village in which there is nothing much to do at night. In the image, it contrasts significantly with the bustling cityscape which seems to be lively and vodka splashes to the ground. The cityscape boasts of having a good nightlife with nightclubs, bars, skyscrapers, and restaurants. This form of logical fallacy uses false cause to woo buyers into using their products.

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Advertising Claims

In this assignment, look for and provide two advertisements that you think contain logical fallacies. Use any advertisement that you can find in magazines, on television, or from the Internet for this assignment.

Your two examples must represent two of the following logical fallacies:

  1. Appeal to Popularity
  2. False Cause
  3. Appeal to Ignorance
  4. Hasty Generalization
  5. Limited Choice
  6. Appeal to Emotion
  7. Personal Attack (ad hominem)
  8. Circular Reasoning
  9. Diversion (Red Herring)
  10. Straw Man

The goal is to examine statements critically, looking for logical flaws.

In your post, address the following questions:

  • What logical fallacies are represented in the advertisements you found?
  • What are some reasons for your skepticism?
  • Based upon your examination, how would you redo the advertisement to make it more truthful? Would this be possible?

Write your initial response in a minimum of 200 words. Apply APA standards to citation of sources.

review the postings of your peers and respond to at least two of them. Consider commenting on the following:

 

  • Do the advertisement examples fit the logical fallacies stated? Explain. 

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