Important: You are not required toinvest time in developing a business idea or a businessplan. However, it is important to develop an IMC campaign thatwill help the organization achieve corporate goals and marketingobjectives. The cost of the IMC campaign should not exceed theexpected increase in sales. Your IMC campaignshould include the following.
“Advertising and Public Relations” Please respond to the following:
- Imagine that you are the PR director for a new laptop manufacturer called CoolTech. In a two to three (2-3) minute video, announce the upcoming event your organization will be holding which will ultimately provide 100 laptops to a local elementary school. Be creative and professional when relaying the details. Remember that the goal of your speech is to enhance and build the reputation or your organization, and to create awareness for your product. If you do not have access to the equipment necessary to complete a video post, you may answer the discussion in a traditional written post. For help on creating a video discussion post, click here.