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Beintehaa is a captivating soap that captures the essence of modern- tradition way of living of the India settings. It begins with a sweet tale of two children who do not seem to enjoy being around each other’s company with spite instilled on their expressions. This is the beginning of a program that is in Hindi dialect but seems interesting to watch because of its various dramatic sounds of expression.

The visual effects are portrayed in almost every dramatic entrance or the uncovering of a dark or sweet secret. The screening is of low quality excluding some movies that were subjected to better cameras and settings. Bollywood films such as this one are based on action, drama, comedy, emotion and romance in almost all episodes (Cooke, 2009). The events are strategically screened to show expressions on individuals when need be and they actually visualize an expression with a sound. The sudden thunder or whip of a storm is noted as anger or sadness. In times of joy, they celebrate it by the sweet melody of a singer who changes the movie into a dance and song in jubilation.

Bollywood movies are very captivating even without understanding the language, it is easy to flow with the story. They dramatize every situation and this makes it easy to figure out if the mood is anger, sorrow, happiness or joy. Through song and dance an individual can figure out if the song is for repentance or just a show of affection and in worst scenarios vengeance.

The language is difficult to decrypt and this is the most difficult for a viewer who does not speak Hindi. The scenes are the same with almost two destinations being used for screening and when dance begins the settings are changed. The cast are never moving into outdoor settings but are confined into living chambers of either parents, guardians or matrimonial homes. Almost all Bollywood movies major on the sensitive side of human nature. Action is limited to sound patterns and drama that will leave an audience ajar as compared to Hollywood productions.

In romantic or emotional programs people tend to be close to one another always breathing down each other’s neck. The difference in Bollywood they incorporate cultural ways of looking into things, they cherish marriage before love .The irony is a woman can stay inside a man’s house but has to have consent from both parents. The action as observed leaves room to question whether any form of acting was done on the part. The language is not easy to understand but an individual can follow a program and get what the movie is all about.

Bollywood does not exist in a physical place thus commercials can be done in any given area in contrast with US advertisements which are mostly taken from Hollywood(Cooke, 2009).In TV commercials both focus on reaching a certain target audience but the means to do so is different. Bollywood uses family, drama to sell its products or for advertisement while TV ads in the US uses human sensitivity and reality as a marketing tool (56-89).

The US relies on promotion of self-awareness, self-presentation and human sensitiveness to captivate audience. The amount of time based on a TV advertisement is longer in Bollywood because of constant dance and music that goes along with the commercial as opposed to US commercials. The Bollywood commercials take longer and the US commercials are short and precise. Hollywood TV commercials are recorded on set while Bollywood uses playback recording. Bollywood refrain from steamy and sexy scenes in commercials due to children accessibility to television screens and mobiles (Culture), as opposed to US modern day advertising.

The US uses various commercial venture to ensure competitiveness in the film and commercial industry. Most commercials are done online through social media and through 3d screens that are located in cities (Newth, 2013).

According to Newth (2013) the US commercials are a source of pride for the advertising company and thus require perfection before being released to the audience. The prelease of Movies is seen as a sign of advertising through trailers that give a glimpse of what to expect. Actors are subjected to various scrutiny before a role is awarded and this makes it even more competitive and creates a better forum for the Best.

In India advertisement companies are limited and Bollywood is one of the big three monopolies in the film industry. Through billboard and vinyl billboard, the advertisement are placed in specific localities in the country. Technologically, US commercials are essentially better due to introduction of 3D advertising technology (Newth, 2013). In India Commercial actors are chosen as per their names or roles in movies and thus is difficult to get the best. This can also be said about the main actors of Big Movies in US movies but due to advertisement purposes such roles are taken inevitable.

In Indian a commercial is arrange when a certain actor or actress is found as opposed to the US where a commercial is first design and implemented and a suitable actor/actress is found. Technology is the biggest advantage of US ads or commercials because the can reach a larger target audience faster through the internet. In Commercials are mainly seen on Television screens or heard on radio which is a small area as compared to the World Wide Web.

Reference

Cooke, C. J. (2009). Film Sequels: Theory and Practice from Hollywood to Bollywood (Vol. 1). Edinburgh: Edinburgh University Press.

Newth, T. V. (2013). The Ad-Makers: How the Best TV Commercials are Produced (Vol. 1). USA: CRC Press.