Accounting professional consultation process

Asthe representative from youraccounting firmorpractice, you are in charge of stock market analysis
that willbe presented to clients as part of professional consultation process. One of yourhigh-profile
clients istrying to determine the possible investment potentialbetween two companies. However, before
you can recommend investmentsto clients, you need to familiarize yourself with the background of the
companies, analyze stocktrends, research current events, and analyze financial statements. Select one
(1)pairof these companiesand conduct youranalysis.

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Pepsi versus Coca Cola, or
Amazon versuseBay
Write an eight to ten (8-10)page paper in which you:
1. Analyze  history, product / services, major customers, major suppliers, and
leadership and provide a synopsisof each company.
2. Based on the stockprice forthe timeline listed below, present a graph that illustratesthe stock
price of each company. Indicate conclusionsthat can be drawn based on the trend:
a.  The dayof its initialpublicoffering
b.  January1, 2013
c.  January1, 2012
d.  January1, 2011
3.  Research and summarize at least two (2)newsevents (this may include mergers, acquisitions, or
political issues)that occurred from2012 to the present dayand the potential impact on the stock
price of each company. Indicate howthis influences your investment decision related to the
company.

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4. Provide an overallfinancialanalysisforeach companythat highlightsthe key characteristicsfor
investment and howthis may impact an investorsdecision.
5. Based on your reviewof the financialdata foreach company, indicate the accuracyand reliability
of the data for making investment decision. Provide support for your conclusion.
6.  Recommend which company you considerasthe better investment for your client and how you
willpresent your recommendation. Support your recommendation with data from youranalysis.
7.  Use at least four (4)qualityacademic resources in thisassignment. Note: Wikipedia and other
Websitesdo not qualityasacademic resources.
Yourassignment must followthese formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch marginson all
sides; citationsand references must followAPA or school-specificformat. Check with your
professorforanyadditional instructions.
name, the course title, and the date. The coverpage and the reference page are not included in
the required assignment page length.
The specific course learning outcomesassociated with thisassignment are:
Analyze the accounting for corporation requirements related to stock valuation, dividends, and
retained earnings.
Determine howto value investmentsand howto report thembased on that valuation.
Use technologyand information resourcesto research issues in financialaccounting.
Write clearlyand conciselyabout financialaccounting using proper writing mechanics.