A business Apology letter

20th December 2008

From:

Richard Branson

Marketing Manager

Virgin Airways

To:

Bill Bryce

29 Tea Tree Lane

SalisburyWiltshire, United KingdomSP2 8JN

Dear Mr. Bryce,

I am writing on behalf of Virgin Airways Corporation to apologize for the frustration and inconvenience that you experienced with our services during your flight from Mumbai to Heathrow on 7th December 2008.

We are very sorry that our in-flight meals that we offered to you during the trip did not meet your taste. The meals that we served you with are popular in Indian culture. In the past, we used to include the meals that we serve in our other routes. However, we decided to specialize on such tastes in our Indian routes after we realized that our customers in those routes preferred them to those that we serve in our other routes.

We assure you that your comments regarding the meals that you were served with are of utmost importance to us. Our greatest objective is to provide satisfactory services to our customers and so, your report of a disturbing experience. Thus, we have undertaken incorporate all types of meals that we have on our general menu in all our routes. We hope this step will alleviate occurrences of such inconveniences in the future.

To compensate you for the inconvenience we caused to you, we are going to afford you free meal during your next flight with us. To enhance your satisfaction, we are going to provide you with our updated menu for you to make choices based on your taste.

Again, we are very sorry for your unfavourable experience with our in-flight entertainment. We understand that entertainment is critical in enhancing relaxation to our customers. We regret that we were unable meet the standards of entertainment that you deserved. We had a technical hitch with our entertainment devices for that particular aircraft but this has been rectified. We promise to make arrangements for constant checks and servicing of our entertainment devices for our aircrafts in order to avoid occurrences of such a failure in future.

Once again we apologize for your unfavourable experience with us.  We hope to have the pleasure of welcoming you back onboard virgin Airlines to replace the negative impression with a positive one. You are very important to us and if there is anything else that we can do to ensure your future satisfaction, please feel free to contact me on 777-777-777 or virgin@ourcompany.com. We look forward to continue our valued association with you.

Yours sincerely,

Richard Branson.