Conduct an internal and external environmental analysis, and a supply chain analysis for your proposed new division and its business model.Create a SWOT table summarizing your findings. Your environmental analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.External forces and trends considerations: •Legal and regulatory •Global •Economic •Technological •Innovation •Social •Environmental •Competitive analysisInternal forces and trends considerations: •Strategy •Structures •Processes and systems •Resources •Goals •Strategic capabilities •Culture •Technologies •Innovations •Intellectual property •LeadershipWrite a synopsis of no more than 1,050 words in which you analyze relevant forces and trends from the list above. Your analysis must include the following: •Identify economic, legal, and regulatory forces and trends. •Critique how well the organization adapts to change. •Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.Identify issues and/or opportunities:•Identify the major issues and/or opportunities that the company faces based on your analysis. •Generate a hypothesis surrounding each issue and research questions to use for conducting analysis. •Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.Format your paper consistent with APA guidelines
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Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.
Begin by selecting an organization, product, or service for your marketing plan and complete the following:
Describe the organization, product, or service that you selected for this assignment.
Using the SWOT analysis, evaluate your market and future competition for your selection.
Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis.
Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources.
Assignment 2 Grading Criteria
Maximum Points
Clearly stated the strengths and weaknesses, including a complete representation of the market and future competition. Provided specific examples to support your ideas.
20
Clearly stated the opportunities and threats, including a complete representation of the market and future competition. Provided specific examples to support your ideas.
28
Provided insightful recommendations with clear and concrete ideas on benchmarking the company’s products and creating a competitive advantage.
32
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
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Mindi D
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Samuel Y
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