Answer all the three questions. You can refer to any relevant material (provide the references). Submit your completed answers – Drop box in Angel before 5.00 pm on Wednesday, Nov 13, 2013. The drop box   will not be available after 5.00 pm on Nov 13, 2013.

Question 1 (30%)

“….  So venture capitalists spend a lot of time plumbing the psyches of the people in whom they might invest. It’s not so much about separating the loonies from the slightly manic. It’s more about determining which hypomanics are too arrogant and obnoxious — traits common to the type — and which have some humanity and interpersonal skills, always helpful for recruiting talent and raising money. Some V.C.’s have personality tests to help them weed out the former. Others emphasize their toleration of mild forms of mania, if only because starting a business is, on its face, a little nuts.

“You need to suspend disbelief to start a company, because so many people will tell you that what you’re doing can’t be done, and if it could be done, someone would have done it already,” says Paul Maeder, a general partner at Highland Capital. “There are six billion human beings on this planet, we’ve been around for hundreds of thousands of years, we’re a couple hundred years into the industrial revolution — and nobody has done what you want to do? It’s kind of crazy.”  …( A passage from a New York Times article titled: Just Manic Enough: Seeking Perfect Entrepreneurs, by David Segal, Sep 21, 2010, Article available at Lessons -> Exam Folder)  (Angel)

 
 
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Explain who an entrepreneur is and discuss the characteristics of a successful entrepreneur.   

Question 2 (40%)
: Please review and analyze the case: Artemis Images available in the Exam Folder.

1. Write a brief narrative of “Artemis Images” as discussed in the case. The narrative should not exceed two  pages.   While it is up to you to decide what to include in the narrative – it should provide a clear story of Artemis Images, to the reader.
2. Answer the four questions listed at the end of the case. You should provide a logical basis and substantiation for the answers you provide.

Question 3 (30%)
: Please review and analyze the case: “MYSPACE: The online Reality Show” available in Exam Folder.

1. Write a brief narrative of “MYSPACE” as discussed in the case. The narrative should not exceed two pages.   While it is up to you to decide what to include in the narrative – it should provide a clear story of Artemis Images, to the reader.
2. Answer the five discussion questions listed at the end of the case. You should provide a logical basis and substantiation for the answers you provide.
3. Prologue: As you know MYSPACE which is a social network similar to Face Book, faded and almost vanished into cyber space . Explore what happened to MYSPACE  and discuss the reasons for its demise. You should provide a timeline for the last ten years and discuss the mistakes made by MYSPACE.

The evaluation of your answers and grading will be subjectiveby necessity. The grades depend on the quality of the answers. While there will not be any “right” or “wrong” answers, the quality of the answers will depend on the quality of your logic, reasoning, and substantiation of the points made by you.

 
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