COURSE SYLLABUS ADDENDUM

INTEGRATED CASE ANALYSIS CRITERIA

 

 

The Final research report will determine 40 points towards the final grade for the course.  The final project focuses on exporting a product or service from California to another part of the USA market or to an international market.

NOTE: TOPICS ARE LIMITED TO ONE PERSON, that is if a topic has been selected then select a different topic.

 

Written Analysis:

The written integrative case analysis should be: typed, double-spaced, a minimum of ten (10) pages and a maximum of fifteen (15) pages. use MLA format. Do Not cite Wikipedia as a resource. Remember to spell check and grammar check and provide sub-headings.

 

Written components include:

  A Cover page including the title of your case, your name, the date, the course name A Table of Contents as a guide to the report information The Executive Summary is the first section of the paper; however, it is the last section to be written. The reason for writing this section last is that you need to have written the entire document so that you are able to identify the key ideas the reader expects to review in the paper. REMEMBER the Executive Summary is for the EXECUTIVE. This means it needs to attract the Executive to either read the rest of the document or, more likely, refer the document to the appropriate staff person to read e.g. marketing, production, legal, etc. This section can be as long as 1-page and it is clearly longer than a paragraph.

 

  The Introduction section begins to describe the case background. It identifies the key issues to begin the analysis. Identify the organization (manufacturing, service, government, import/export, etc.) Draw structural framework (organizational chart) Explain your role in the organization, if any

  The Body … REMEMBER to address the core issues of the course provide 3 examples of each concept area

Evaluate company’s external environment

(3 examples)

 

Evaluate a company’s Resources Capabilities, and Competitiveness

(3 examples)

Identify 3 corporate strategies and how to

strengthen the Company’s Competitive Position using 3 of the 5 Generic Competitive strategies 

 

 

(3 examples of each of the 3 strategies)

 

Discuss the corporate ethics, corporate social responsibility, environmental sustainability and strategy

 

 

(3 examples of each)

Identify 3 areas in the company’s organization corporate culture and leadership

 

 

 

 

(3 examples of culture and 3 examples of leadership)

 

  A Conclusegotiation process in your selected export state.  Include your recommendation to the CEO to proceed with the market expansion or recommend against the expansion.

  And References which lists your data resources

 

PowerPoint presentation (10 minutes)

  Evaluation: See grading criteria.

The PowerPoint or Prezi rating of the Visuals rests on those areas identified in the rating sheet includes:    Visual aids enhance the presentation. (GRAPHICS each slide)               Video (1-2 minutes)   

 

                                                       Material highlights main points (RULE OF 3); use key words Logo on each slide Conclusion (3-key concepts) Your Opinion/Recommendations Works Cited

 

                                                                      

A general rule for an oral presentation is 1-slide per minute.  There may be more slides; however, the overall presentation has a 10 minute allotted timeframe. A suggestion for slide sequencing would be: Slide 1 is the cover page which provides the name of the case, each team member’s name, the date and the course name Slide 2 is the Table of contents or the list of topics your team will be discussing Slide 3 is an overview of the country exporting to Slides 4 through 9 features the concepts required for this assignment Slide 10 is the conclusion which lists the Key issues your team wants the audience to Remember   Slide 11 presents the works cited or references which lists the where you found your data Unlike the written analysis the visuals should use key words to showcase the concepts required for your topic Remember a 1- to 2-minute YouTube video link showcasing the export country is required

 

 

 EVALUATION CRITERIA FOR MGMT- CASE REPORTS

(Dr. Jeanne King Developed Most of the Evaluative Criteria Listed Below for Organization Theory Course) CATEGORY INADEQUATE POOR FAIR GOOD  

Overall Organization of the Integrative Case Report

The paper is disorganized; information is presented in an arbitrary or almost random order; paragraphs contain unrelated ideas; subheadings are missing or too brief to describe the issues discussed in the subsections. The paper is not consistently organized; some information is out of place and interferes with the logical flow of ideas; paragraphs tend to contain unrelated topics or too long; subheadings are missing or too brief to describe the related subsection. Information is organized overall; most paragraphs are well-constructed with only a few deviations from the man point; subheadings are appropriate overall, although a few may be too brief to describe all issues related to the subsection… The paper is very well organized overall; paragraphs have topic sentences and are well-constructed; sentences address only issues relevant to each paragraph; subheadings are appropriately descriptive of the related subsection.  

Paper Requirements

The paper is too brief to cover the topics assigned; the content does not reflect the scope of assignment or some topics are missing entirely. The paper should be longer; it includes too few concepts/issues; there is insufficient discussion of concepts, problems and solution; some topics are missing. The paper satisfies or exceeds length requirements but lacks thorough discussion of relevant concepts, problem and solution. The paper satisfies or exceeds length requirements and satisfies or exceeds requirements for the content of the paper.  

Introduction

There is no clear introduction alerting the reader to the overall structure of the paper or issues to be addressed The introduction presents a few main issues but it is too brief to adequately preview the entire paper; it lacks originality and is highly similar to the text of the course readings. The introduction states the most of the main issues to be discussed throughout the paper; its length is acceptable; intro is in the author’s own words. The introduction states the main issues, previews all topics discussed throughout the paper in sufficient detail, and is clearly written in the author’s words.  

Organizational Context

The organizational background is brief and incomplete, or longer than two pages. The organizational background is descriptive and satisfactory but could include some fundamental concepts to help the reader understand the analysis to come. The organizational background contains most details and concepts needed to understand the organization and the analysis that follows. The organizational background is complete, informative, and prepares the reader for the analysis to come.  

Reframing Problem/ Issue

Discussion of issue or problem for reframing analysis is not included or unclear. The problem presented could be developed in a way more suitable for a reframing analysis. The problem used in the reframing analysis could be more detailed with respect to the person(s) involved (including the author) as well as the place, time, and situation. The problem is clearly suitable for a reframing analysis and is highly detailed with respect to the person(s) involved (including the author) as well as the place, time, and situation.

 

   

Description of Problem

The problem is reported with no or only a few facts or details and/or is dominated by strong personal speculations about why it occurred. Problem report needs to include more facts or details to be complete; statements of personal feelings or thoughts about why it occurred need to be removed. Problem description is reported factually in terms of what anyone might have observed but needs more development. Problem report and the facts and details leading to it are clear; objective, and complete.  

Transitions

Logical transitions between ideas/topics/paragraphs are unclear or nonexistent; paragraphs lack topic sentences, or opening sentences use conversational language or slang A few transitions work well, few use only brief, incomplete subheadings not followed by a related topic sentence starting the next paragraph. Connections between ideas/topics/paragraphs are unclear, informal or use slang. Most transitions show how ideas/topics/paragraphs are connected, but a few use only brief, incomplete sub headings not followed by a related topic sentence starting the next paragraph.  A few transitions are unclear, too informal or use slang. A variety of thoughtful transitions are used in the form of topic sentences for each paragraph.  They introduce and expand on the content of the subheading; transitions clearly show how ideas/topics/paragraphs are connected throughout the paper.  

Conclusions

There is no obvious conclusion; the paper just ends. There is a concluding paragraph but it merely repeats the introduction without tying together topics discussed throughout the paper; again the writing is highly similar to phrasing in the readings There is concluding paragraphs which summarizes or tie together all topics addressed throughout the paper. The conclusion is strong, summarizes or ties together most or all topics, and leaves the reader feeling he/she understands the most important points of the paper.  

Accuracy and Application

None of the course concepts/principles/theories are identified by name in the paper; the ideas are used without being defined or applied accurately or completely A few of the course concepts/principles/theories are identified by name in the paper; but most are used without being defined or applied accurately or completely. Many of the course concepts/principles/theories are identified by name in the paper; but some are used without being defined or applied accurately or completely. All/almost all of the course concepts/principles/theories are identified by name in the paper, and all/almost all are defined and applied accurately.  

Reference Sources Cited

No reference citations are integrated in the text of the paper or listed in a reference page. A few citations are used and listed; citation styles are inconsistent. Most citations are integrated in the text and listed in a reference page; citation style is generally acceptable All/almost all citations are used and listed; citation style is consistent and generally acceptable.  

Grammar & Syntax

The paper contains too many grammatical, spelling, and/or punctuation errors to count (or correct); thus the content of the paper is very difficult to understand.  Campus writing assistance and proofreading is strongly encouraged. The paper contains numerous grammatical, spelling, and/or punctuation errors and cannot all be individually corrected; this makes the content of the paper more difficult to understand.  Campus writing assistance and proofreading is strongly encouraged The paper contains only a few grammatical, spelling, and/or punctuation errors – some examples have been corrected – but still needs improvement.  Proofreading and a mechanics check by a friend or tutor will improve your skills further. The paper contains virtually no grammatical/spelling/ and/or punctuation errors; it demonstrates excellent command of English writing fundamentals.  

Clarity and Integration

All/most all sentences sound unnatural when read aloud because they may be awkwardly constructed, repetitive, use too much jargon or slang, are too long or fragmented or cannot be understood.  This paper should be read orally to someone before submitting it. Most sentences sound rather unnatural when read aloud because they may be awkwardly constructed, repetitive, use too much jargon or slang, are too long or fragmented, or cannot be understood.  This paper should be read orally to someone before submitting it. Most sentences sound natural when read aloud, are understandable, and the paper’s style flows reasonably well.  The paper should be read to someone to catch the small number of awkward or difficult to understand sentences. All/almost all sentences are like natural speech when read aloud and virtually all are clearly understandable.  The paper flows smoothly and is easy to grasp its ideas and enjoyable to read and evaluate.  

Formatting

The paper is not formatted according to standards and the paper also may have an unprofessional appearance. Several formatting problems are present; the paper could also have a more professional appearance. Only a few formatting problems exist; on the whole, the paper is also professionally presented Virtually no formatting problems exist, and the paper is professionally presented.

 

 

 

ADDITIONAL COMMENTS                    

TOTAL POINTS ______________ 

  Evaluate company’s external environment

(3 examples)

 

Evaluate a company’s Resources Capabilities, and Competitiveness

(3 examples)

Identify 3 corporate strategies and how to

strengthen the Company’s Competitive Position using 3 of the 5 Generic Competitive strategies 

 

 

(3 examples of each of the 3 strategies)

 

Discuss the corporate ethics, corporate social responsibility, environmental sustainability and strategy

 

 

(3 examples of each)

Identify 3 areas in the company’s organization corporate culture and leadership

 

 

 

 

(3 examples of culture and 3 examples of leadership)