The Himalaya Drug Company (HDC) is a world class manufacturer of pharmaceutical products among the hair products that were introduced in the Indian market, specifically to the rural markets. At a cost of $500,000 US dollars, the company implemented the winning marketing plan, with the vision of conquering the rural market which most of the other competitors have not ventured into completely. Part of the plan included the celebrity endorsement, where selected candidates from that movie and music industry would accompany the road shows. They also appeared on the adverts that would be published on the banners, t-shirts and the social media pages. Popular local radio stations were also involved in the campaign, educating the masses about the new herbal products from HDC. The social media sites, specifically Facebook and Twitter were used to market the products as well collect data on the success of the marketing plan