64. The best place in a SWOT analysis for an airline to identify the possibility of acquiring a competitor is in ________.A. External opportunitiesB. External threatsC. Internal opportunitiesD. Internal strengthsE. Internal weaknesses65. The best place in a SWOT analysis for a wristwatch manufacturer to identify the threat of substitute products like cell phones is in ________.A. External opportunitiesB. External threatsC. Internal opportunitiesD. Internal strengthsE. Internal weaknesses66. Swag Suitz, a manufacturer of male clothing, finds that the informal atmosphere that was created by the three founders is no longer manageable now that the firm has more than 300 employees. Managers have determined a need for a human resources department. An examination of this issue would be found in the ________ part of the situation analysis. A. Firm structureB. Firm cultureC. Firm leadershipD. Firm resourcesE. Firm history67. Goals and objectives should be set ________. A. At the beginning of marketing planningB. At the end of the situation analysisC. After marketing strategies are fixedD. After completion of all market research, situation analysis, and competitor analysisE. None of these68. Listen HEAR!, a producer of headphones used with cell phones and MP3 players, uses contract manufacturing overseas. The firm is concerned that tariffs may be increased. An examination of this issue would take place in the _________ part of the situation analysis.A. Economic factorsB. Natural factorsC. Competitive factorsD. Political, legal, and ethical factorsE. Logistical factors69. Malala, the marketing manager of an automobile dealership, is crafting a SWOT analysis. She should include the downturn in the U.S. economy and tightening of the credit markets in the ________ section.A. StrengthsB. ThreatsC. OpportunitiesD. StrategiesE. Weaknesses70. Malala has many items to include in the SWOT analysis for an automobile dealership. An examination of competitors that have gone bankrupt would be included in the ________ section.A. StrengthsB. ThreatsC. OpportunitiesD. StrategiesE. Weaknesses71. Roberta’s company, New Home Builders Corp., specializes in designing one-story homes that have wide hallways and walk-in showers that could accommodate the need to use a wheelchair or walker, and other amenities that allow couples to remain in their homes as they age. The company’s strong value proposition has allowed it to maintain steady market share in a weak housing market. A discussion of this relative advantage would be included in the ________ section of the SWOT.A. StrengthsB. ThreatsC. OpportunitiesD. StrategiesE. Weaknesses72. Open Sesame is a chain of Thai restaurants located in the western United States. The marketing manager has discovered that there is a growing demand for Spanish food and that Latino Americans spend more money on food away from home than other ethnic groups. This information would be included in the ________ part of the SWOT analysis.A. StrengthsB. ThreatsC. OpportunitiesD. StrategiesE. Weaknesses73. The U.S. dollar has strengthened against the euro and the yen. A discussion of this would be included in the ________ section of the SWOT.A. StrengthsB. ThreatsC. OpportunitiesD. StrategiesE. Weaknesses