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1)DISCUSSION: Implementation – PART A 2) Evaluation- PART B ASSIGNMENTSSubmit the assignment: Part IV: Implementation and Evaluation of the Communication Plan (3–4 pages).MY CAMPAIGN IS ON ( VVF)-

1)DISCUSSION: Implementation – PART A 


Submit the assignment: Part IV: Implementation and Evaluation of the Communication Plan (3–4 pages).


Developing a public health campaign which could motivate and change people’s behavior or attitudes?

How excited are you to promotesocial change and implement your public health campaign?

For new public health leaders, it might feel overwhelming, as well as thrilling, to implement a campaign.

Prior to implementing any campaign, make sure you have a clear plan for its implementation and select an appropriate evaluation method to measure its effectiveness.

This week, you devise your methods to implementing your public health campaign and consider any barriers you might encounter. Also, you consider ways to evaluate the effectiveness of your campaign.

Learning Objectives

Students will:

  • Apply methods to implement a public health campaign
  • Analyze barriers to the implementation of a public health campaign
  • Analyze the implementation and evaluation process of a communication plan
  • Identify criteria to evaluate the effectiveness of a public health campaign


Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2015). Health behavior: Theory, research, and practice (5th ed.). San Francisco, CA: Jossey-Bass.

  • Chapter 16, “Implementation, Dissemination, and Diffusion of Public Health Interventions”
  • Chapter 21, “Social Marketing”

Health Communication in the New Media Landscape

  • Chapter 16, “New Media: A Third Force in Healthcare”

Marketing Public Health: Strategies to Promote Social Change

  • Chapter 5, “Introduction to Marketing Principles”
  • Chapter 12, “Outcome Evaluation”

Document: Communication Plan Guidelines (Word document)

Discussion: Implementation

Post your responses to the Discussion based on the course requirements.

Your Discussion postings should be written in standard, edited English and follow APA guidelines as closely as possible given the constraints of the online platform. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources, as appropriate. Refer to the Publication Manual of the American Psychological Association to ensure that your in-text citations and reference list are correct.

Initial posting this week must be 500–750 words (not including references).

Effective implementation of a public health campaign includes strategic marketing methods, appropriate timing, and monitoring (Resnick & Siegel, 2013).

Review your communication plan and consider ways you plan to implement your campaign and how the timing is critical to its success.

It is not uncommon to experience some barriers in the implementation of a public health campaign. For example, funding sources might be delayed, stakeholders in communities may decide to withdraw their participation, or technology may temporarily collapse. Consider possible barriers or challenges you might face in the implementation of your public health campaign and how you might address those barriers.

By Day 3=Wednesday

Post a brief explanation of how you might implement your public health campaign. Then explain two potential barriers which might impact the implementation process and one way you might address one barrier. Be specific and use examples to illustrate your points.

Be sure to support your postings and responses with specific references to the Learning Resources.

Week 9 PART B


Assignment: Evaluation Methods

Every public health campaign or program initiative should be evaluated for effectiveness otherwise it would be unclear as to whether the campaign or program achieved the desired results. Consider what type of evaluation would be appropriate for your campaign and if the evaluation measure you select evaluates the expected outcomes. Otherwise you may create change, yet be unable to evaluate its effect or success.

For this Application Assignment, you will use what you have learned in the previous weeks to continue to create your Communication Plan by selecting and justifying the implementation and evaluation process best suited for your campaign.

Using the Communication Plan Guidelines handout in this week’s Required Resources, complete Part IV of your Communication Plan.


Submit the assignment: Part IV: Implementation and Evaluation of the Communication Plan (3–4 pages).

Support your Application Assignment with specific references to all resources used in its preparation. You are to provide a reference list for all resources, including those in the Learning Resources for this course.

Your written assignments must follow APA guidelines. Refer to the Publication Manual of the American Psychological Association to ensure your in-text citations and reference list are correct.

Submit Your Assignment by Day 7-SUNDAY

To submit your Assignment:

Week 9 Assignment


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