Event Information Sheet

Time Location Department Responsible Activity

5 pm Arena Cleaning department Clean the floor, wipe seats, and ensure the stadium is super clean.

Website Guests management Publicize event-specific policies on the website for guests

Arena Security Department Ensure security systems work effectively and efficiently

Check functionality of the cameras.

Align oneself in specific duty areas

7 pm Gates Ticket office Check the adult’s Identification card before issuance of a ticket

Record the number of tickets issued to keep track of the number of participants

Liaise with the guest department to ensure inclusion of specific guest policies in the tickets

Arena Sound system department Register any outsourced personnel

Check and test equipment operation ability.

Ensure systems serve the audience in every part of the arena

8 pm Arena entries Security Department Reconfirm the list of prohibited items, ensure none is allowed in the arena

Record all incident information through the arena’s report form

Confirm eligibility of tickets during entry

Kitchen Catering department Arrange dining tables placing food and drinks strategically for secure service

Prepare a variety of drinks and foods to serve a broad audience.

Preserve meals appropriately

Employees and departments

The staff will be responsible for the post-Malone runaway tour enjoyable experience in Colonial life arena. The parties include:

Guest Coordinators

Cleaning and water Department

Security Department

The ticket office and issuance

Sound system and producer’s department

Catering Department

South Carolina in Columbia is home to the colonial life arena. The 18000 seat arena hosts conferences, and concerts for clients all over the world. In February 29th 2020, it will hold the Post-Malone runaway tour, which needs proper planning. This concert requires the management to prepare for the tickets for the post-Malone tour and sell to the interested parties before the event takes place. It consists of lobbies and concourses, public restroom, exhibit areas and a parking lot to serve several guests.

Post Malone is a full-blown pop artist with the second-largest airplay audience in America. Post-Malone has an audience of more than 25 million who perceive him as creative through his collaborations and work (Barnet, 2019). Through his several music awards, marketability rose hence increasing his audience. Due to the broad audience, the concert is unique, which requires quality and effective event management. The audience needs to know about the concert date and venue to attend. The administration will design an event brochure to advertise.

The concert will consist of a series of live shows from the artist, along with other support personnel. The organizations need to consider the types of customers they are addressing to develop and diversity services and products in the event (Daniel, Bogdan & Daniel, 2012). The c is set to take place on February 29th 2020 starting 10 pm. In this event, the demographics of the audience is unspecific; hence, the management has incorporated strategies such as seating options for premium and three VIP packages. Various meals will also be included to provide a range of products. Security in the concert is essential; hence a list of prohibited items is provided, and the security personnel needs to check every individual as they enter

Venue planning involves the coordination of the entire event, but more services and products will make it more satisfying (Kimball, 2019). For example, in the post-Malone runaway tour, even, catering services have been provided to make the audience comfortable. Experience and reputation of the inhouse department create positive feedback from the guests after the concert. The arena management provided training to its staff on guest services and crowd management to ensure more quality and efficient services to guests and concert audience. Emergency planning is also in guests training for the safety of both guests and in-house staff.

References

Barnet, D. (2019). Influencer Intelligence | Influencer Marketing Platform. Retrieved November 25th 2019, from https://influencerintelligence.econsultancy.com/blog/Xm/Case-Study-Post-Malone-x-Bud-Light

Daniel, M., Bogdan, G., & Daniel, Z. (2012). The Use of Event Marketing Management Strategies. Procedia – Social And Behavioral Sciences, 46, 5409-5413. doi: 10.1016/j.sbspro.2012.06.448

Kimball, C. (2019). How to Start an Event Planning Service. Retrieved November 25th 2019, from https://www.entrepreneur.com/article/37892