The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it.

Your plan will include the following sections (draft):

• Executive Summary
• Situation Analysis
• SWOT/TOWS
• Marketing Strategy
• Marketing Promotion/Tactics
• Financials
• Controls
• Implementation
• Resources

Your paper will be 7-8 pages (or it could be longer) and explain your product and the other 4 P’s: promotion, place and price. You will receive feedback from the Week 3 draft in order to complete in Week 4. Original work is expected. Grammar and spelling will be graded also. If you would like to work on a product/service from your current employment that is ok. If you can’t decide what to write on, you can also select a Cause and create a fund raising event for your Product. Ask your faculty for help if you are still trying to decide on a topic.

Please provide a draft and final on separate documents. With the Final covering these sections

Your plan will include the following sections (Final)

• Executive Summary

• Market Situation/Objectives

• Market Trends/Strategy

• Value Proposition

• Buying Processes

• Key Message

• Needed Promotional Tools

• Financials

• Implementation

• Control

• Resources/References