Week 2 – Assignment

Business Concept

Prepare a two- to three-page summary of your business concept for your Final Paper. The summary should address the following elements: Opportunity/Potential:  Explain the validity of the opportunity.  Explain the market trends over the past five years.  Explain the size of the market.  Product/Service: Describe the product or service for your new business.      What is the range of coverage?  Summarize the prices and the decision-making process      for determining pricing. Target Market:  Define whether it is a business market or a customer      market.  Explain how your product is designed to meet the needs      of your target customer. 

The Business Concept paper Must be two to three double-spaced pages in length (not      including title and references pages) and formatted according to APA style      as outlined in the Ashford Writing      Center. Must include a separate title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must use at least three sources in addition to the      course text. The Scholarly, Peer      Reviewed, and Other Credible Sources      table offers additional guidance on appropriate source types. If you have      questions about whether a specific source is appropriate for this      assignment, please contact your instructor. Your instructor has the final      say about the appropriateness of a specific source for a particular      assignment. Must document all sources in APA style as outlined in      the Ashford Writing Center. Must include a separate references page that is      formatted according to APA style as outlined in the Ashford Writing      Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.