How would the decision process differ for an emotion-driven purchase compared to a more functional purchase?
Do you think that the product produced by the chosen by your company, generally are associated with nominal, limited, and extended of consumer’s decision making? Why?
Under what conditions, if any, would these products be associated with a different form of consumer’s decision making?
What products generally are associated with brand-loyal decision making and which with repeat-purchase decision making? Do you think that the product of you are the company writing, is it can be associated with brand-loyal decision making?
Justify your response.
To-do:
1. Choose a company (for instance: Apple Inc.) and answer the above questions in 4 – 5 Page APA paper. Include Abstract (0.5 page), Body (3 pages), Conclusion (0.5 page) and 5 references.
2. Summarise the above topic in 0.6 page and include 3 references
3. What makes some customers more valuable than others? (0.5 Page, include 3 references)
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