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managerial decisions 2

EBay operates the world’s largest online auction. In early 2008, eBay operated in 39 counties with 276 million registered users worldwide. Total value of all successfully closed items in 2007 was 59 billion with an average of $2,039 worth of goods trading onsite every day. Items can be sold at a fixed price or through an auction. The high bidder at the conclusion of the auction must contact the seller within three business days to claim the item and arrange payment and delivery.

  • The Feedback Forum is a place where eBay users can leave comments about each other’s buying and selling experience. Bidders can get feedback on the seller and vice versa. Each participant is given a feedback score based on the number of positive and negative comments received. Colored stars flag participants with sufficient positive ratings. The highest rating receives a red shooting star. EBay has created policies that guard against manipulation and feedback abuse.
  • EBay users are encouraged to settle transactions through PayPal. PayPal provides free insurance of up to $2,000 on some items to protect buyers in case they do not receive the item or it was less than expected.
  • Participants sign user’s agreements that specify trading rules and expectations. The safety staff at eBay investigate alleged missuses at eBay such as fraud trading offenses, and illegally listed items. Resolution include banning a person from future trading on eBay.
  • How does eBay create value?
  • What potential contracting problems exist on eBay
  • How does eBay address the problem
  • What are the contracting cost at eBay
  • EBay claims that it has only a small problem with fraud and misuse of the system. Does this imply that it is overinvesting in addressing potential contracting problems? Underinvesting? Explain.

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