Select a U.S. product or service brand. Select a foreign country where you think it can be successfully marketed. Develop a plan to export your selected brand to this country. In your plan, include:
Description of the brand and justification of your selection of the foreign country
Selection of entry strategy and licensing process review
Plan for using the Internet to promote the product in the foreign country
·In your plan, emphasize economics, finance, taxes, overhead expenses, and income balance sheet. Write your plan in a 4-page Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.
Justified selection of foreign country with reference to characteristics of the selected brand.
Selected entry strategy and summarized licensing process.
Developed a plan for promotion through the Internet.
Assignment 2: Sales and Marketing Personnel
Select a U.S. product or service brand. Select a non-English-speaking country where you think this brand can be successfully marketed. Write a report on local sales and marketing personnel. In your report, include:
Analysis of specific skills needed in sales and marketing personnel
Criteria for selecting sales and marketing personnel
Training needs of personnel recruited
Write your report in a 3-page Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.
Assignment 2 Grading Criteria
Analyzed sales and marketing skills with reference to brand and market characteristics.
Developed criteria for selecting sales and marketing personnel.
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