I’ve attached a pdf of the online book chapters to reference, the online pages are sometimes different from the text book
Answers should be single-spaced with 1 inch margins
Recommended length – approximately 1/4 to 1/2 a page for each question except for the very last assignment.
Post links to articles and your answers in Canvas for each assignment
In the diffusion of innovation curve on page 244, which sections describes what stage your company’s products are in? You can choose a specific product that your company makes. State the product and support your answer.
See bottom of page 257, Characteristics of Different Stages of the Product Life Cycle. Pick a specific product/services that your company makes/serves and use this chart page 257 to determine which stage of the product life cycle your company’s product or services is in. Support and explain.
Using the Gaps model on page 269, research your company and find examples of at least two gaps found in your company. Support and explain.
Provide an example of 2 or 3 concerns/issues regarding unsatisfied customers of your company….what are their biggest complaints?
1.5-2 pgs max
Part 2 (75%)
Answers should be single-spaced with 1 inch margins
Post links to articles and your answers in Canvas for each assignment. Add link to annual report and sustainability report in paper.
Read and summarize key points in your company’s most recent annual report. What areas does your company focus on? What do they brag about/highlight or what are their points of pride? What are the plans for their future with regard to growth/focus? 1 page single spaced .
Read and summarize key points in your company’s most recent sustainability report. What areas does your company focus on? What do they brag about/highlight or what are their points of pride? What are the plans for their future with regard to sustainability? 2 pages single spaced.
What were some of the most interesting things you learned about your company in completing this paper? Explain. 1/2 page.
3.5 pgs
total 5pgs single spaced 1 inch margins all around
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