Pay attention to the web link included in how to write a PRESS RELEASE. Attention to detail, writing style and format are very important. Oh, and remember the HEADLINE is what gets the release read. It can make or break the success of FREE publicity, turned news. www.publicityinsider.com/release.asp
Look for the web site on how to write a press release. This release will reflect how well you have researched the company of your choice. You must find something out about the company within the media or current events. Then formulate your ideas and create and write a press release based on the researched information. Remember how vital contact info is… repeat if possible.
Write an GREAT headline to start out…. Be as creative as possible and remember to use colors/ photos that are indicative of your company and/or product. (Remember to use the logo or masthead). The press release will be no longer than 1 (ONE) page, and MUST follow the standard press release format.
UPLOAD your submission so that you can wow with graphics as well. USE Press Release NOT memo format to submit this assignment.
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