Think of our class (ACOM369) as a mini organization with all of the ingredients that describe an organizational setting (e.g., goals & expectations, structure & processes, management, rules & regulations, channels of communication, tasks & responsibilities, results & appraisal system, rewards and sanctions, support staff, credibility, image & reputation, etc.). Now think about the four approaches of communication discussed throughout the book (transformational, hierarchical, promotional, and relational communication) and demonstrate their application in “our organization” through critical review and analysis. Your task is to: (a) Discuss the four approaches (show me that you understand the meaning, dimensions, and boundaries of these approaches) = 1-2 pages; (b) Illustrate each approach with examples from “our organization” (example: hierarchical – compliance with rules and due dates, etc) = 1-2 pages; (c) Explain the importance of reviewing communication processes holistically, i.e., by looking at “our organization” as a corporation with the need to address important stakeholders in the four quadrants of the CVFCC – who are these stakeholders? What are their interests? (tip: think about “our organization” within the larger environment that includes the university and other organizations (including external) e.g., Registrar is interested in registration & grades; Department is interested in curriculum & quality of content areas; businesses are interested in skills, etc ) = 1-2 pages; (d) As a communication specialist, articulate a value statement for “our organization” that includes the mission and goals of ACOM369 = 1-2 paragraphs.

The book used in the class is The Theory and Practice of Corporate Communication A Competing Values Perspective by Alan T. Belasen

Also Attatched is a copy of the class Syllabus to help you grasp an understanding of the class.