complete a research paper with a minimum of 5 academic resources. You are not limited to 5 sources, in fact you should have many, many more than that. The paper will require the student to analyze an assigned Fortune 500 company (Verizon) and evaluate its relationship with its customers, and its understanding of Consumer Behavior. In addition the student will analyze the strategy employed by the firm and discuss in detail how the company utilizes consumer behavior to capitalize on market opportunities. must be written in APA format.

• Cover page requirements (place in center of the page):

NameConsumer Behavior or BSAD 329 December 6, 2019 Company Name

2. Technical elements: use business font (11 or 12 size) in Arial or New Times Roman using page numbers and APA format for in-text citation and reference page. Headings should follow # 3. Write in paragraph format and do not write the questions below in your writing. The paper should be cohesive and flow smoothly, and be written as if you are a CB manager/expert. Use CB language and concepts from the book in your writing (not definitions)

3. Company and Industry Information including Verizon company background (brief history), product or service line(s), and industry (competition). No longer than 3 pages, points will be deducted if you exceed three pages

4. Internal Influences analysis – (SECTION 2) for topics to cover. A value analysis should include needs/wants/desires being filled. What is the value proposition? How is the product positioned and differentiated? Other areas to cover include consumer perception, comprehension, motivation and emotion, personality, lifestyles and attitudesShould be a minimum of 3 pages or more

5. Consumer (Customer) Analysis including target market. What motivates the customer to buy? (SECTION 3)Which of the three categories of situational influences apply to this customer? Should be minimum of 3 pages or more

6. External Influences Consumer culture, micro-culture, subculture, groups and interpersonal influence should be covered. Should be 3 pages or more

7. Customer Relationship Management (CRM) How does the company manage its relationship with customers? Are customers loyal and why or why not? (should be 2 pages minimum)

8. Consumer and social well-beingAre there any issues that this company needs to address in terms of consumer and society’s welfare? Topics to cover may include ethics, regulation, consumer rights, privacy, sustainability, addictive or compulsive consumption (should be 2 pages minimum).

9. Predictions and Recommendations for the future. Considering its history and present situation how would you recommend the company use CB to be successful in the future (should be 2 pages minimum).

10. Conclusion (minimum one page)

11. Reference Page(s) in APA format