Please responding to the two following posts with a thoughtful reply. Nothing fancy, just show that you’ve read it and you’re responding to their thoughts. Also, add a citation for each one

#1

When a company expands they need to figure out their best approach to marketing in the new country or place. While marketing one way may work in the United States, it may work completely differently in the United Kingdom. “Global marketing is the act of focusing a product on the needs of potential buyers in other countries. ” (Fleishman) When a company wants to move to a different area they have to do research as to the best way to market and if it is a high possibility that their product will succeed. Marketing comes down to the audience they’re trying to attract and what they want to see. Companies have to diversify their products to appeal to people from different languages and areas. For example here are a couple of companies that successfully marketed themselves. Airbnb is one of the many companies that has used social media to market itself. Through social media Airbnb created a campaign called #onelessstranger. This campaign was designed for people to help other people and take a picture or video with the other person. This marketing made the company look amazing and they received over 3,000,000 searching them or interacting with the website through social media. Dunkin doughnuts is a prime example of a company that is getting to know their audience and then marketing to their appeal. When the national doughnut day happened Dunking Doughnuts wasn’t serving regular doughnuts in China. In China Dunkin Doughnuts was actually serving dried pork and seaweed doughnuts. Dunkin doughnuts is able to adapt their menu and market to the audience.

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#2

In marketing, brand recognition is the most important aspect to creating a unique perception among consumers. However, changing a perception can be harder than building one. According to an article from Forbes, India has an image of being a world-wide leader in IT services, nevertheless, people still do not perceive India as a modern and progressive country. Maheswaran describes ‘nation equity’ as “the image of the country around the world.’’ The main factors that impact people’s emotions are ethnocentrism, animosity, and the halo effect (Maheswaran, 2019). Although believing that one’s own country is the best and hostility can have major influences on perception, stereotypes that get shared globally, whether they are true or not, have the greatest impact on branding. India is recognized to many as an unsafe and impoverished that mistreats women and children. So, the struggle is in how to change these opinions and get people to look beyond the negative assumptions. One option is to promote the country by pushing lots of relevant new content that builds a positive image to replace the current one. Another option is to build a unified brand message to promote India globally with messaging that is consistent across the country.