Your tasks

Part 1.

1. Introduce your organisation and its objectives and examine its ownership structure, external and internal governance mechanisms and any forms of external control. Highlight the intended strategic direction for the organization over the next 5 years or (5 year decision duration) as selected by group including:

a. Vision / Mission Statements.

Relate answer to the literature/readings. e.g. Exploring Corporate Strategy (ECS – Johnson and Scholes)

b. Overall Target Markets and Strategic Rationale. (5 marks)

Relate answer to the literature/readings. e.g Exploring Corporate Strategy (ECS – Chapters on Business Level Strategy ), Corporate Level Chp7 – corporate rationale, BCG etc. What is the basis of competition, What Directions (Ansoffs/Grand Strategy Matrix) and How?

c. Objectives: Relate to measurable aspects especially measurable quantitative.

the case study about starbucks

you should answer only task 1 above with 600 words