Introduction Marketing informs survival and profitability of companies and it is important for every company to establish its marketing objective. The marketing objectives are influenced by the organization’s products and assessment of the current and future market needs. This paper seeks to outline two IT companies position in their marketing endeavors. Dell and Intel’s Similarities and differences Michael Dell was the founder of Dell in 1984.The business created its first system called the Turbo PC that featured an Intel® 8088 processor. The business’ uniqueness from the early years is characterized by a commitment to providing exemplary customer service that included providing at home service. Dell Computer Corporation focus is on making computers and it developed its first laptop in 1989. By 1999, it had become the leading company in PC sales in the world and it launched online technical support. The company thrives on identifying the prevailing market needs and this is why it incorporated the WiFi for mobile devices for use by on the go customers. It has also been on the forefront of facilitating e-commerce and that is why it was ranked number one in online sales amounting to $40 million a day in 2000 (Dell, 2012).